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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. It can also be a great advertising tool and a means for tracking customer loyalty.

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. I love this video: everything you need to know about online advertising! Cracking The Code on Facebook. sales and marketing. (10). software. (10). ► 2011. (2).

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Excellent Showing at 59 Days of Code Startup Competition

Software By Rob

I was a judge at last night’s 59 days of code startup competition here in Fresno. The Categories There were two categories: zero-code and in progress. Zero-code meant you had to start with…um, zero code on day 1. See you in 2011. June 23rd, 2010 | Cool News, Links & Reviews Building your startup?

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. Click on over and give us a review on iTunes, please! Like this show?

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Twitter Link Roundup #115 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The image above is taken in Takotna, Alaska during the Iditarod Trail Sled Dog Race on March 9, 2011. More phenomenal photos from 2011 are in the Other section below. Five Tips To Improve Employee Performance Reviews – [link]. Radio Still Good Advertising Option for Small Business – [link]. – [link].

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you. .

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