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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Production costs have fallen more than 90%. Distribution costs have, too. You can’t change media consumption patterns easily.

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Best of Breed

thebarefootvc

These vertical solutions would focus on specific pain pain points in the enterprise, such as logistics or customer relationship management. Fast forward to 2013. Client-server has moved to the cloud (dramatically decreasing the cost of software development and deployment), and mobile apps are everywhere.

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The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

Menges 2 Feb 2013. The complexity and issues that created my interest in the forensics of the loss of what most would consider to be core competencies for any first world country, came after great cost and the final realization I was back in the manufacturing business whether I liked it or not. And after all it was in my background.

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Should I Lower My Prices To Compete?

ConversionXL

Back in October 2013 Simon-Kucher & Partners , a global marketing & sales consultancy, published a survey that found 33% of shoppers did not name prices as the primary driver for online shopping. Shipping Costs. of all US album sales in 2013. Social Proof. Return Policy. Financing Options. Customer Education.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. It’s why sustainable fashion brand Another Tomorrow can charge $590 for a sweater that costs $30 from fast fashion brand The Gap.

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The Effects of Typography on User Experience & Conversions

ConversionXL

” In October 2013, Josh Schwartz from Chartbeat studied how users interact with articles on Slate.com and the results were surprisingly similar. Now, of course , this isn’t going to be uniform across all verticals. More realistically, users will read about 20% of the text on the average page.” image source.

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Why Seed Funds Have Scaled

Haystack

Rather, this short blog is filled only with my own observations from being in the middle of the evolving seed market since 2013. As valuations have gone up early, the cost of ownership has also risen, and in an early-stage fund where the loss ratio is likely to be much higher, high ownership has been increasingly important to these funds.