article thumbnail

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

article thumbnail

Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

Defined contribution also serves as a lead generation tool to acquire new clients who have not been able to offer group health insurance in the past because of cost or participation. As of 2014, individual health insurance plans are categorized in four standardized levels of coverage, called “metallic tiers of coverage.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why economic uncertainty is not a bad thing for entrepreneurs

The Next Web

Gregg Schwartz is the Director of Sales and Marketing at Strategic Sales & Marketing, an industry-founding lead generation company specializing in major account B2B lead generation. Now it’s 2014 and it seems that in many ways, the US economy is finally starting to return to “normal.”

article thumbnail

13 Lead Generating Things You Should Be Doing (But Probably Aren’t)

Duct Tape Marketing

13 Lead Generating Things You Should Be Doing (But Probably Aren’t) written by Guest Post read more at Duct Tape Marketing. Leading growth hack education provider, One Month’s CEO, Mattan Griffel is constantly giving away his expertise for free. photo credit: death to the stock photo. Now this presentation is 198 slides….so

article thumbnail

5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies. Let me tell you right off the bat, writing and publishing a book is a lot easier than you think. Social Media Exposure.

article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014.

Video 129
article thumbnail

Three Reasons Google Analytics is Worthless for Small Business

Duct Tape Marketing

In 2014, Google made a change that allowed Analytics users to easily exclude traffic from “known bots and spiders” from the data that you see in your account. The fact is that if the previous statement describes you, the data you see in your analytics account is probably complete garbage. Here’re three reasons why. #1: