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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. FinTech’s history.

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Overcoming The Top 4 iBeacon Liabilities

YoungUpstarts

As far back as January 2014, marketing consultant Rich Meyer noted that 75% of mobile apps are deleted within 3 weeks of being downloaded. The latest research from Catalyst shows that the rate of app usage on smartphones dropped —26% in 2015, and monthly downloads of apps cratered —52% while the rate of apps being purged jumped by +29%.

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How Boards Need to Evolve Over Time

Both Sides of the Table

If you want to know more about them and why they grew so rapidly I’ve written about them here ( online / offline mobile ad integration ) & here ( the most obvious mobile phone ad unit ). See as a board we can already see very clearly how our 2014 & 2015 years pencil out with a fair degree of predictability.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. However, as of 2015 60% of small businesses did not have a website! Prioritize gathering the data your small business needs to plan and execute smart marketing campaigns.

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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the Measure School YouTube channel to reach out and teach this new way of marketing to others. Now Apple is really clamping down on a lot of the data that the advertisers can have.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

9 in 10 young adults trust advertising (aieee!) – [link]. 40 Extremely Shocking Advertisements – [link]. 100 Creative Modern Advertisements – [link]. 40 Extremely Shocking Advertisements – [link]. 100 Creative Modern Advertisements – [link]. SPEC Campaign [link]. – [link].