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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. and European markets.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience.

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5 Ways To Be A Leader In Social Commerce

YoungUpstarts

Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. Hire the right marketing team. Remember Coca-Cola’s #ShareACoke marketing strategy? Never neglect mobile operations.

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The Future Of SEO And Online Visibility

YoungUpstarts

It’s all about your social interaction, online reputation, mobile search and videos engagement. In 2013, more than 45 percent of user searching was done through mobile devices. By 2015 more than 50 percent of Google pay per click ad campaigns will be the result of a mobile search.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

Marketing is the bridge between your business and your customers. Marketing covers a wide range of activities. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. There are many ways to market with a small budget.