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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

In 2015 Trian Partners, an activist investor, bought $2.5 In 2015, the 10 largest shareholders in a typical S&P 500 company held almost half of the company’s stock.) If their campaign is successful, like Trian’s was at GE, they’ll have a seat on the board and a new CEO and management. billion of GE stock – about 1.5%

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Run retargeting campaigns that convert with personalized discounts 6. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

eCommerce 129
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). Lean marketing.

Revenue 60
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How Boards Need to Evolve Over Time

Both Sides of the Table

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales. how to evolve our management team.

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When’s the Right Time to Leave the App Store?

ReadWriteStart

Services – which includes app store revenues – has steadily grown and accounts for 20% of the revenue. But here’s the kicker – for the first time since 2015, app downloads are on the decline. billion for 2018 sales though Apple and Google’s stores. Estimates of app store values go as high as $34.4