Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 161

Social Media Media Viral Audience 161

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

AUGUST 15, 2022

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. In addition, more people own cell phones than toothbrushes.

Startup 315

Startup Social Media Analytics Cloud 315

Startup Professionals Musings

FEBRUARY 24, 2017

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. Marty Zwilling First published on Inc.com on 02/09/2017. For me, that’s the definition of success.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Startup Professionals Musings

DECEMBER 29, 2017

I also recommend that you practice explaining your concept in marketing terms through social media, networking opportunities, and crowdfunding. Marty Zwilling First published on Inc.com on 12/15/2017. If that doesn’t get any attention, the details probably don’t need protection.

Non-disclosure Agreement 153

Non-disclosure Agreement NDA Technical Review Due Diligence 153

Startup Professionals Musings

JANUARY 27, 2017

In my role as an advisor to you as an entrepreneur, I always recommend that you move to a more proactive customer service strategy, to include interactive social media campaigns, self-service options on your website, and personalized handling of unique requests. Marty Zwilling First published on Inc.com on 01/13/2017.

Customer 120

Customer Technical Review Social Media Campaign 120

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017.

Small Business 147

Small Business Revenue Technical Review Business Model 147

Startup Professionals Musings

JUNE 5, 2017

Social media and other channels provide the vehicles, but everyone has to be open for the process to work. Marty Zwilling First published on Inc.com on 05/22/2017. Willingness to observe, listen, and learn. Use active listening to learn the most. Develop the right mentoring relationships.

Technical Review 152

Technical Review Stealth Lean Social Media 152

Startup Professionals Musings

APRIL 17, 2017

Due to social media and the Internet, these relationships now need to extend to customers, partners, and suppliers. Marty Zwilling First published on Inc.com on 04/04/2017. Historically, organizations played down the role of work-based personal relationships. Diversity and inclusion bring more value than ever.

Artificial Inteligence 139

Artificial Inteligence Technical Review Leadership Agile 139

Startup Professionals Musings

FEBRUARY 13, 2017

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Marty Zwilling First published on Huffington Post on 02/12/2017.

Social Media 157

Social Media Internet Community Management 157

Startup Professionals Musings

MAY 15, 2017

Shared social media is the new networking. Marty Zwilling First published on Inc.com on 05/02/2017. A key value of mentoring is getting access to each other’s networks, who can be new business partners or new mentors. Build and maintain a trusting partner relationship (Trust).

Technical Review 154

Technical Review Agile Social Media Partner 154

Startup Professionals Musings

MARCH 31, 2017

More recently, most people think of Mark Zuckerberg as the creator of social media, but few remember his earlier efforts at creating video games, a music player, and Facemash, the last being his idea of a great dating app. Marty Zwilling First published on Inc.com on 03/14/2017.

Advisory Board 120

Advisory Board Social Media Cofounder Technical Review 120

Startup Professionals Musings

FEBRUARY 6, 2017

That means all realignments require over-communication, in multiple medias – video, voice, documents, and actions. Marty Zwilling First published on Inc.com on 01/24/2017. It’s twice as hard to change an image in someone’s mind than it was to get the image there is the first place. Don’t assume a simple press release will be enough.

Metrics 120

Metrics Video Cost Revenue 120

Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. In addition, more people now own cell phones than toothbrushes.

Technology 243

Technology Social Media Analytics Cloud 243

Startup Professionals Musings

JANUARY 11, 2019

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2017 symbol at the beginning or end of each media and document segment. Trade secrets with employment agreement.

IP 234

IP Portfolio Intellectual Property Non-disclosure Agreement 234

Startup Professionals Musings

AUGUST 2, 2017

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Marty Zwilling First published on Huffington Post on 07/30/2017.

Marketing 192

Marketing Social Media Channel Engineer 192

Startup Professionals Musings

FEBRUARY 27, 2019

Today, customers and future managers put a higher value on relationships, and expect to know you from industry conferences, social media, or recommendations from peers. Marty Zwilling First published on Inc.com on 02/12/2017. Too many employees count on their managers to get them promotions, or count on a resume to get the next job.

Employee 246

Employee Elevator Pitch Differentiation Social Media 246

Startup Professionals Musings

JANUARY 4, 2017

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2017 symbol at the beginning or end of each media and document segment. Trade secrets with employment agreement.

Intellectual Property 174

Intellectual Property Non-disclosure Agreement IP United States 174

Startup Professionals Musings

APRIL 28, 2017

With interactive social media and blogging, you have every opportunity to test and tune your idea before spending any real money. Formalize a company entity, website, and social media presence. Marty Zwilling First published on Inc.com on 04/13/2017. A good social cause doesn’t always imply a viable business.

Intellectual Property 185

Intellectual Property Social Media LLC Cloud 185

Startup Professionals Musings

DECEMBER 7, 2014

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data. Social media postings and e-Commerce transactions are just a couple of the sources of external data that are of great interest to many companies. Every day, we create 2.5

Entrepreneur 272

Entrepreneur Database Social Media Global 272

Startup Professionals Musings

APRIL 5, 2017

Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world. Interact on social media to sense trend impacts on your business early. Marty Zwilling First published on Inc.com on 03/21/2017.

Global 186

Global Social Media China Europe 186

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

Startup Professionals Musings

AUGUST 18, 2017

Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. These days, with the wealth of information on the Internet and social media, there is no excuse for not finding a connection, even if the pitch is long distance.

Merger 146

Merger Angel Investor Social Media Audience 146

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Marty Zwilling First published on Huffington Post on 04/12/2017. Now Facebook’s market cap is nearly 500 times that number.

Social Media 163

Social Media India Acquisition China 163

Startup Professionals Musings

JUNE 17, 2017

In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives. Marty Zwilling First published on Huffington Post on 06/16/2017. Not only what you say, but how you deliver it shapes your impact. It’s your choice.

Leadership 185

Leadership Social Media Channel Internet 185

Startup Professionals Musings

NOVEMBER 6, 2017

In that context, we all have to deal with a huge information overload, which can stifle creativity, just by the sheer weight of trying to consume all the data bombarding us daily from the Internet, social media, and press. Marty Zwilling First published on Inc.com on 10/23/2017.

Leadership 151

Leadership Social Media Media Internet 151

Startup Professionals Musings

MAY 10, 2017

Use social media in concert with a web site and offline media. Marty Zwilling Published by Xerox Small Business Solutions on 05/01/2017. Make your startup valuable and visible through partners , with great content that cannot be missed by online search, influencers, and offline events. Pursue and intrigue prospects who respond.

Revenue 160

Revenue Conversion Sales Programming 160

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

Customer 144

Customer Social Media Public Relations Internet 144

Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. Actively participating in social media is the place to start, including blogging and positively responding to customer feedback, to build a growing crowd of followers. Show your ability to build customer consensus.

Dividend 146

Dividend Social Media .Net Social Network 146

Startup Professionals Musings

NOVEMBER 26, 2017

Think of the popularity and power of social media – the average daily usage worldwide is now up to 135 minutes per day. Marty Zwilling First published on Huffington Post on 11/25/2017. Logic may set the stage but it is emotion that wins the day. People don’t spend that much time on facts.

Marketing 173

Marketing Angel Investor Viral Audience 173

Startup Professionals Musings

MAY 27, 2017

You always need a budget for marketing, but don’t spread it evenly or randomly across digital media, social media, direct, and traditional channels. Marty Zwilling First published on Inc.com on 05/11/2017. The grass always looks greener on the other side of the fence. Concentrate your marketing efforts around a single channel.

Entrepreneur 159

Entrepreneur Channel Angel Investor Dilution 159

Startup Professionals Musings

OCTOBER 13, 2017

Seek direct customer feedback, via social media and personal interactions, rather than old market research. Marty Zwilling First published on Inc.com on 09/29/2017. Get in sync with customers by frequent customer interaction. Products and services must be updated continuously; not one major annual upgrade.

Malaysia 151

Malaysia Stealth United States Social Media 151

Startup Professionals Musings

APRIL 27, 2013

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data. Social media postings and e-Commerce transactions are just a couple of the sources of external data that are of great interest to many companies. Every day, we create 2.5

Startup 258

Startup Database Social Media Global 258

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Marty Zwilling First published on Huffington Post on 04/19/2017. The right people make productive processes, not the other way around.

Leadership 196

Leadership Entrepreneur Retention Social Media 196

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

JANUARY 13, 2017

Generate leads using social media, but don’t rely on it alone to make sales. Use the media to initiate contact, highlight your human element, and communicate your specialty or expertise in a way that anticipates what your customers might be thinking about. Marty Zwilling Published by Xerox Small Business Solutions on 01/12/2017.

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120

Startup Professionals Musings

DECEMBER 22, 2017

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Marty Zwilling First published on Inc.com on 12/05/2017. Set up an interview room, stocked with current docs. Of course, it’s always appropriate to concurrently and openly reverse the process on your potential investor.

Due Diligence 148

Due Diligence Bankruptcy Angel Investor Stock 148