Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. Several VCs market close relationships with celebrities who can use their social media presence to promote their companies.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm.

Channel 161

Channel Analytics Campaign Conversion 161

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). But conversion rate alone is not a success metric. Image Source. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time??

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. A successful startup strives for this latter case. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. Custom dimension and metrics. With Google Analytics 360, you can have 200 custom dimensions and 200 custom metrics.

Analytics 90

Analytics SQL Metrics Campaign 90

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. SaaS business metrics: why are they different?

Software Review 63

Software Review Technical Review Cloud Forecast 63

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)?

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. The ability to segment Visitors, and not just Visits or Hits!

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

K9 Ventures

OCTOBER 10, 2017

One of the people I respect the most in the VC/PE media ecosystem is Dan Primack. Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started? 6M-$15M used to scale customer acquisition and revenue).

Seed Stage 82

Seed Stage Finance Later Stage Equity 82

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. analytics for social media and online. social media and email marketing. aggregation. Email Integration. Domains.Co. Text Editor. Macromates.

Software Review 53

Software Review Technical Review Startup 53

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. What metrics should I be using to drive a saas business? Software 2.0:

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. You'll be surprised by the steep drop in Cost per Acquisition. Put up or shut up time for your social media strategy. 99.999% of corporate social media participation yields nothing.

Analytics 88

Analytics Marketing Algorithm Campaign 88

VC Cafe

JANUARY 16, 2011

CellGuide’s GPSense firmware runs on a variety of commonly available application and multi-media processors which in combination with ACLYS radically reduces the size of dedicated GPS silicon and the power required to operate at 1 Hz tracking. Logia has the unique combination of being both a content aggregator and a billing aggregator.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Go to Acquisition > Social > Conversions > Assisted vs. Last Interaction Analysis tab.

Analytics 60

Analytics Web eCommerce Metrics 60

betashop.com

OCTOBER 8, 2012

If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. Your customer is growing up on social media. He’s been an essential consigliere who has helped me navigate acquisitions, sales, investors, and all sorts of corporate governance issues.

Technical Review 108

Technical Review Technology Software Review Valuation 108