Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. But it's people who care about that experience, right?

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) That would mean the 1100 new customers in March are the result of February’s acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Following are the main types of segments that you will be able to actually build and use with the technology available today. Contextual segments. Behavioral segments. Historical segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. Search almost always takes the cake when there’s already demand.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). 13:15] How do you see search changing, would it be through conversational information? [16:09] 06:56] What is Dark Social? [09:10]

Engineer 64

Engineer SEO ChatGPT Channel 64

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The tool works by searching for and returning group boards that you can evaluate and potentially start incorporating into your pinning strategy. What are your success stories? Is there a valuable tip you’d like to add?

Social Media 77

Social Media Social Network Channel HTML 77

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. In other words: Evolution. Said another way, digital revolutions more often than not fail.

Analytics 165

Analytics Marketing Channel Metrics 165

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Coalesce address the more general problem of searching through large data sets for best fits. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

OCTOBER 24, 2022

It remains to be seen what the outcomes will be in 2022 as the exit markets are less active and the IPO window is closed, but assuming the merger gets approved, we’ve already seen Activision’s $70 billion acquisition by Microsoft and Twitter’s potential $40 billion takeover by Elon Musk.

B2C 103

B2C IPO B2B 103

Occam's Razor

SEPTEMBER 15, 2014

When you tag your email, paid search, display, organic and paid socially shared urls, you are going to ensure that your analytics solution will capture the source accurately (even in all those cases where there is no referrer). It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Austin Startup

JUNE 26, 2019

Because we will not be maintaining the integrity of the data after June 28th, we will be discounting the search and account features after that date. Since launching the site last year, we’ve had the privilege of helping more than 7,500 folks with their most important search. Obviously, it did not convert.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Smarter Search, Display.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. " Arrrhhhh! Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. The moment you stop paying for search ads is the moment your traffic dries up. The Search Terms Report is the best place to go to get information about your keyword targeting.

PPC 146

PPC SEO Campaign Analytics 146

View from Seed

AUGUST 2, 2017

Most of this initial period has been focused on the build-out of core infrastructure: ubiquitous broadband (Cisco, Qualcomm), information search (Yahoo, AOL), mobile & cloud computing (Apple, Samsung, AWS), and the social mesh (Facebook) laid on top. Innovation in search, social, broadband, and mobile & cloud hasn’t come to an end.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Software By Rob

OCTOBER 14, 2010

Nothing fancy here – it’s common knowledge that search engines look more favorably on a website with a “natural&# link profile, part of which involves receiving links organically over time rather than receiving a zillion of them on a single day. But I didn’t limit that comment to B2C software.

Software Review 77

Software Review Marketing Technical Review Software 77

online.wsj.com

SEPTEMBER 23, 2012

View All Search Results » Subscribe. In early 2011 an acquisition by a Fortune 500 company fell apart. Business Services (B2B). Consumer Services (B2C). Advanced Search. Advanced Search. Financial News. Professor Journal. SmartMoney. Student Journal. Virtual Stock Exchange. WSJ Classifieds. Automotive.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

OCTOBER 10, 2011

On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Amplification Rate. to quantify that.

Social Media 165

Social Media Metrics Conversion Media 165

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. at 11:23 am Ruben – re: conversion numbers, search for pitch decks and VC presentations about freemium. 41 AX on 08.19.10

Software Review 78

Software Review Software Revenue Cofounder 78

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. It is not hard to imagine what a B2C site is trying to do. Company impact is maximizing Revenue Per Acquisition. and Revenue.

Metrics 126

Metrics Web Analytics Campaign 126

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

AUGUST 27, 2020

It’s easy to jump ahead and search for the best tools, but if you don’t have any users there’s really no point. To be data-driven, you need data. Instead, I recommended they focus on getting their first 100 users before they invested in some of the analytics tools. It’s a common mistake I see all the time.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

AUGUST 1, 2017

The first place I search is Google, because I’m used to it and it’s easy. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. We can say the same thing for B2C products, for example, HeadSpace. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

The first place I search is Google, because I’m used to it and it’s easy. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. We can say the same thing for B2C products, for example, HeadSpace. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For example, Paid Search solves for Think and Do intent. When you search for them, if you find them, you end up on sub-optimal landing pages. So, let's fix that error.

Social Media 60

Social Media Media B2C B2B 60