Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Again, an interesting topic to discuss.

Southern California 170

Southern California Acquisition Cost Customer 170

View from Seed

JANUARY 10, 2022

The notable alumni able to secure substantial funding success from VCs like Khosla Ventures, Founders Fund, and Softbank include ShelfLife (ordering marketplace for food & beverage brands – $3M Seed round), Jambb (NFT crypto platform for video content – $3.5M Who we are. LinkedIn, PayPal, eBay, Blue Apron).

San Diego 156

San Diego San Francisco Alabama Valuation 156

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Hearpreneur

OCTOBER 10, 2018

Bear in Mind Strategies produces videos for businesses, institutions, nonprofits, and universities. I chose not to be as specific as to call it Bear in Mind Productions because I do so much more than just produce videos. Remember, we’re on the Internet right now, and the Internet is owned by cats.

Naming 102

Naming LLC Entrepreneur Macedonia 102

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” Anything, in the early days of the Internet, was good enough. Once you’ve cleared out the “M” Mistakes, look for opportunities to provide more value—better images, supporting videos, etc.— To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. Do product videos increase click-through rates? B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

FEBRUARY 6, 2024

And we can get into that buts, I'm thinking about search engines now as a subset of greater discovery on the internet. What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients.

Engineer 65

Engineer SEO ChatGPT Channel 65

Both Sides of the Table

JANUARY 13, 2011

I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post.

Early Stage 299

Early Stage Venture Capital B2B Sales 299

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. In this example, HubSpot engages with praise and feedback it receives, strengthening customer relationships : While the internet has enabled people to advocate for the brands they love, it’s also empowered them to share negative feedback and lodge complaints.

Equity 94

Equity Marketing Social Media Software Review 94

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Video Center. Web/Internet/IT/eMedia. B2B Publishing. Internet/Online Only. Mix of B2B and Consumer Pubilshing. Mergers and Acquisitions. Video Marketing. Internet/Digital Media. Video Center. FOLIO: Video: ‘Now and Next’. . -->. --> By Topic.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 25, 2011

Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. They, and their brethren like video views and emails sent and # of followers on Twitter and Likes on Facebook and. Auto-Play videos [via Joe Teixeira]. "Can

Marketing 126

Marketing Flash Analytics Web 126

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. Direct sales are common with B2B startups. In order for my startup to be successful, I had to learn from scratch the way sales and marketing work. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . I personally use Salesforce.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. 3) Related ‘jobs’ might be to ‘download songs from the Internet,’ ‘make playlists,’ ‘discard unwanted songs,’ and ‘pass the time.’”. The former is more personal.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JANUARY 29, 2014

The article also goes on to state that, online video review site EXPO found that customer reviews are 12 times more trusted than descriptions that come from manufacturers. Add Video For Even More Credibility. A split test was conducted by Unbounce to ascertain the effects of video testimonials. image source. Getsatisfaction.

Software Review 126

Software Review Stock Video Advertising 126

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

View from Seed

AUGUST 2, 2017

Internet-connected computing is an innovation wave on par with a few historical developments of the 18th, 19th, and 20th centuries. Conventional wisdom has it that the internet is towards the end of this cycle — and many VCs are on the hunt for the next platform, whether it be blockchain, or AI, or synthetic biology, or what have you.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

crowdSPRING Blog

AUGUST 4, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Social Media and Ant Colonies – [link].

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

online.wsj.com

SEPTEMBER 23, 2012

In early 2011 an acquisition by a Fortune 500 company fell apart. Most Popular Video Feed. INTERNET BUSINESSES. Business Services (B2B). General Internet. - Computer And Internet. Internet Services. But the company began to struggle after its relationship with Yahoo Inc. Firms Miss Out on Jobs Push.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

VC Cafe

SEPTEMBER 5, 2011

In addition, these startups are expected to fit with the IBM Smart Planet ethos, which requires complying with one of their three “I&# s: Instrumented: Data capture or integration, possibly through sensors, kiosk, meters, PDAs, appliances, cameras (still and video), smart phones, implanted medical devices, or the web.

Cloud 108

Cloud Startup Security 108

ConversionXL

MARCH 26, 2014

For sites with video, there may be a lot of One-hit Juans. The Service Provider is simply the name of the Internet service providers (ISPs) used by visitors to your site. After you’re done reading here, take a look over there for some simple but very useful suggestions around leveraging GA in a B2B environment in this regards.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Rich media “includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.” Retain the remaining area for padding.)

Email 118

Email Media Audio Software Review 118

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c. 25- Love for video production. I started my video production company after being on set of a local artists’ music video shoot. 13- I had no other choice.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target.

Customer 140

Customer Marketing Social Media CPA 140

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. Celeno and its partners deliver to the market Wireless Video Systems that solve the home wiring problem for HD video streaming.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

. - Aerotel Medical Systems is a world leading manufacturer of modular, home and mobile telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. Flash Networks’ Harmony Content Control enables safer, more productive mobile use of the open Internet for consumer or business use.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

This video should be the gold standard in explaining contract terms. – Mike [link] Reply Jeff Skinner , on May 24, 2010 at 9:28 am said: Steve, you don’t know me though I use your ‘Customer Development process’ video in my classes (Entrepreneurship at London Business School).

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

NOVEMBER 27, 2019

So with that, and that’s at all levels of the organization, that’s consumers, that’s B2B clients, they don’t know where to look, they don’t know who to trust. John Jantsch: It was in the early days of the internet. They don’t know where to look and they don’t know who to trust. Ron Tite: Yeah.

Arizona 57

Arizona SEO Curation Portfolio 57

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Videos/presentations. Camera, video, and most of the APIs described above for web Tools).

Software Review 53

Software Review Technical Review Startup 53