Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ReadWriteStart

FEBRUARY 27, 2018

Lead generation , customer acquisition, and sales resources are being approached differently. If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Personalizing Pitches.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Mobile-friendly design. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

DECEMBER 7, 2016

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). Mobile Device User. Political affinity. And that’s just in the demographic realm.

PPC 48

PPC B2C B2B Sales Cycle 48

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Optimize for retention, not just acquisition. upleveled aesthetic.

Retention 106

Retention Artificial Inteligence Channel Email 106

Agile VC

JUNE 12, 2012

Mobile Payments: The Trillion Dollar Industry That’s Never Happened. Mobile payments are the trillion dollar industry that everybody’s been waiting for but has never materialized. But nearly everyone has wrongly placed emphasis on the mobile technology part and not on the payments aspect. June 12, 2012.

Mobile 250

Mobile Disintermediation SMS Government 250

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

NOVEMBER 1, 2017

I think a lot of that has to be hey, if we do this thing that we think will be more convenient, it will actually let us sell security systems, for example. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 38

Cost Marketing Audience Media 38

David Teten

DECEMBER 3, 2019

Small investment firms often have interns and entrepreneurs in residence passing through, each of which is a security risk. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Many tools designed for B2B marketing in general are also relevant to investors. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. B2B Publishing. Mix of B2B and Consumer Pubilshing. Mergers and Acquisitions. Mobile Content. Mobile Marketing. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Browse Jobs.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. Earn more affection. There might be some confusion here.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How GumGum uses personalized content to close enterprise B2B companies. How Workfront leveraged ZoomInfo’s B2B database to grow sales pipeline 90% YoY.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. 22 Mind-Blowing Mobile Payment Statistics ” by BlueSnap. This article collates 22 statistics about mobile payments from 13 sources, covering security, users, market share, and global statistics. Example 1. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

VC Cafe

SEPTEMBER 5, 2011

Indeni – the only off-the-shelf solution offering true automation and proactive monitoring and remediation for network security devices. Offers security systems monitoring solution that extend the existing tool functionality and aim to increase uptime and reliability.

Cloud 108

Cloud Startup Security 108

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). uninet|online|jazztel|easynet| clearwire|iinet|t-mobile| iunet|broadband|provider|. Did they use a laptop, a tablet or a mobile?

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Large file sizes slow download time and burn through mobile data. For security reasons, most email clients block images from unknown senders. Limitations. Limitations.

Email 118

Email Media Audio Software Review 118

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. The others are all B2B companies. Marketing 101: Customers love free stuff. Investment banks simply do not match supply and demand.

IPO 82

IPO Customer Matching Silicon Valley 82

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Seed Startups.

Software Review 53

Software Review Technical Review Startup 53