Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Analytics Software Review 80

View from Seed

SEPTEMBER 11, 2019

For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). mailing lists).

eCommerce 91

eCommerce Valuation B2C Revenue 91

View from Seed

MARCH 3, 2015

Webinars have a whole other cost in terms of time, effort, headaches, etc. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. So we started doing both webinars and ebooks, then ultimately did more ebooks than webinars because they performed better.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC). To that point, a well-run telesales operation will be super metrics-driven. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. And again, a custom set of metrics.

Analytics 141

Analytics Metrics Mobile DC 141

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

B2C 120

B2C Startup Acquisition Finance 120

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. The success metric, ACT, did go down. Metrics matter. Another issue. Humans are pavlovian.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for.

Framework 163

Framework Marketing Metrics Audience 163

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert. Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. The Cost of Influencer Marketing and How to Measure ROI. The real question is, what is the cost of influencer marketing and what is the ROI?

Marketing 78

Marketing B2C Social Media Channel 78

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After a few weeks of watching no click throughs, Kaufer executed his second pivot: a cost per click model (now known as CPC). When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

MARCH 3, 2021

to $3.00, the marginal cost-per-click for the incremental traffic is over two times more expensive for only 7% more impressions. The cost-per-conversion of your Google Ads can also help you understand the potential long-term economic value of ranking organically for certain keywords. Google Ads cost-per-conversion metrics.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? It will cost too much. They do everything. Business As Usual.

Analytics 139

Analytics Aggregator Channel B2B 139

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. We can say the same thing for B2C products, for example, HeadSpace. Image Source.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. We can say the same thing for B2C products, for example, HeadSpace. Image Source.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Or if shipping costs are too high, experiment with alternative methods. This could be by reducing the cost, reducing the risk, or adding value. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Gaining market share is the best thing a brand can do for its loyalty metrics, word of mouth, and getting into a consideration set of buyers. When differentiation doesn’t matter.

Differentiation 162

Differentiation Software Review United States Demand 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Allot Communications.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark. It covers both Europe ant the US, it is easy, fast and free. Reply Tatiana Maya , on March 10, 2011 at 9:10 pm said: Hi Steve, Are you aware of [link] ???

Software Review 110

Software Review Startup Silicon Valley Analytics 110