Remove Acquisition Remove Business Model Remove Customer Development Remove Marketing
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ? Customer Development is unhelpful here.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Go with your gut and do what you think the market is telling you. The Search for the Business Model. A startup is an organization formed to search for a repeatable and scalable business model. Investors bet on a startup CEO to find the repeatable and scalable business model.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. And what the market needed would, of course, be exactly what we had envisioned.

Lean 315
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. 2) We should have had buy-in about the value of disruptive new business models, design and open innovation thinking. 3) We unknowingly set up an organizational conflict on day one.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). They are: value proposition, product/service the company offers (along with its benefits to customers).

Lean 120