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Startup Metrics

TechEmpower

What does the business do? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? How does it meet customers’ needs?

Metrics 260
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. So no, this upside-down business model isn’t what a SaaS business should construct. Even with very broad numbers, you can see how this model doesn’t work.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Celebrate the ability to pay yourself a salary.

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5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Revenue growth (top line) then had to be converted into profit growth (bottom line), before a business was deemed to be self-sustaining and worthy of public investment. Both have worked.

Valuation 235
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7 Team Attributes That Can Make Any Idea Come Alive

Startup Professionals Musings

Who would have forecast that entrepreneur Gary Ross Dahl would make millions by starting a “ pet rock ” business way back in 1975? Beyond basic business and technical credentials, here are some of the key startup team attributes that every investor is looking for: Team shows an appreciation and plan for marketing.