Startup Professionals Musings

DECEMBER 17, 2013

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. M&A – Acquisitions. New programs are launched on a regular basis, so it’s hard to create a definitive list. Will they compete with me?

Technical Review 131

Technical Review Startup Early Stage Cloud 131

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. Andrei Faji, Engagement Marketing @ PandaDoc.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

JULY 10, 2019

These two factors definitely play a large part in its success. . Because Facebook owns Instagram, ad campaigns can run on both platforms through Facebooks Ads manager. Why referrals and retention are the keys to long term growth. Having an effective retention strategy makes sense financially as well.

Retention 70

Retention Social Media Software Review Acquisition 70

ConversionXL

DECEMBER 7, 2017

One of the definitions of entrepreneurship is doing more with limited resources. Say you have 1000 customers and $1000 to spend on customer retention and loyalty. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

ConversionXL

SEPTEMBER 2, 2020

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Being able to save a churning customer is the holy grail of retention. The post Create an Offboarding Flow that Improves Retention appeared first on CXL.

Retention 83

Retention Email Customer Aggregator 83

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Today they organize breast cancer awareness campaigns.

Community 54

Community Kuwait Cofounder Bootstrapping 54

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

All of the following definitions are meaningful, but each measures something different. For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. It’s useful to describe each so you can decide which (or several!)

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

OCTOBER 13, 2015

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

NOVEMBER 14, 2012

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other cost of sales. Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis.

Metrics 266

Metrics Retention Acquisition Salary 266

The Startup Magazine

JULY 4, 2017

Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee.

Securities and Exchange Commission 60

Securities and Exchange Commission Software Review United Kingdom Affiliate 60

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. It’s how we target the “type of audience you can create made up of your existing customers” (again, that’s the official Facebook definition). You can (and should) launch dedicated reactivation campaigns. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. It’s not a channel, campaign, or tactic. ABM isn’t a quick and easy win. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Lightspeed Venture Partners

DECEMBER 3, 2010

In addition, exchanges by definition can only support standard ad units. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units. Competition shifts from user acquisition to user retention.

Internet 109

Internet eCommerce Advertising Flash 109

Startup Lessons Learned

DECEMBER 14, 2009

Some companies definitely should. Others definitely shouldn’t. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. Some companies definitely should. Others definitely shouldn’t.

Customer 156

Customer San Francisco Viral Lean 156

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

Duct Tape Marketing

AUGUST 4, 2022

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. They’re starved for connection.

Social Media 90

Social Media Conversion Media Artificial Inteligence 90

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

MARCH 11, 2015

This is definitely a weak area of most pitches and business plans that I see. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition? Think about your successes.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

steveblank.com

JULY 8, 2011

But I definitely have to do it somewhere, at least once. Reply Conrado, geek @ fengoffice , on October 4, 2010 at 10:05 am said: @Steve, I frequently feel like thanking you on every one of your posts, at the Amazon reviews, etc. Doing so would extend your posts’ comments sections while adding little value.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

JANUARY 3, 2023

13:01): Client acquisition seems really hard, or maybe expensive. We are going to start thinking about campaigns now to retain customers, campaigns specifically to sell more to existing customers. 14:44): We're gonna be converting the right customers and we're gonna have much higher retention and referral.

Customer 87

Customer Marketing Engineer Advertising 87

ConversionXL

APRIL 3, 2018

Find agreement on a common definition. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

SEPTEMBER 29, 2022

7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] Definitely. John Jantsch (07:52): So I know that you talk about acquisitions in the, uh, in the book, but were, did you buy up competition or was there competition anywhere? Mike Evans (08:03): There?

Founder 83

Founder Chicago Kansas Startup 83

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Justin Dux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

AUGUST 10, 2022

Client acquisition seems really hard or maybe expensive sales processes still at this point are very manual and customer service now has become an issue and is in inconsistent. We are going to start thinking about campaigns now to retain customers campaigns, specifically, to sell more to existing customers. Sometimes you can't.

Customer 78

Customer Marketing Social Media Engineer 78

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. great web customer acquisition tutorials. web analytics measure marketing campaigns. SEO and campaign management tool. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite. Campaign Monitor â?? Live Definition. Login System. Crowdfactory.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

APRIL 25, 2016

Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. Acquisition and Segmentation. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. Campaigns Report: Shows you which campaigns drive the most revenue.

Analytics 48

Analytics Mobile Metrics Acquisition 48

ConversionXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. For example, you might have a playbook for a brand awareness campaign that includes several channels.

Community 93

Community Marketing Retention Campaign 93

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Acquisition / Lifetime Value, etc. Press is something you should do once you know your activation / retention metrics are good. It all depends on where you’re at. 9) Think big, HUGE!

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 28, 2017

Here are the definitions…. In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60