ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product. Slack’s experience isn’t a phenomenon.

Marketing 110

Marketing Product Audience Equity 110

Steve Blank

APRIL 23, 2018

Finally, GM created the notion of perpetual demand within brands by continually obsoleting their own products with new models rolled out every year. He also believed that to succeed the company needed to be vertically integrated and bought up 29 parts manufacturers and suppliers. Think of the iPhone and its yearly new models.).

Michigan 275

Michigan Cofounder Stock Forecast 275

ConversionXL

OCTOBER 25, 2018

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . “What gets measured gets done.” .

Founder 71

Founder Retention Metrics Technical Review 71

VC Cafe

AUGUST 29, 2022

digital collectibles) are only valuable if there’s an active market of supply < demand. But as trading volume (demand) goes down, so does the price and people will only buy them if they believe they will increase in value again. million (partly thanks to their acquisition of RTFKT), followed by Dolce & Gabbana at $25.7

IP 187

IP Strategic Investors Vertical Early Stage 187

Transformify

APRIL 21, 2017

The demand for top talent is monumental, and the process of finding and hiring the best workers can be excruciating. Our most recent addition is Toptal Finance, which connects companies with seasoned finance, investment banking, and fundraising experts on-demand. And we’ll be expanding into more business verticals soon.

Technical Review 40

Technical Review Silicon Valley Software Review Cofounder 40

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. And their branding and demand creation activities were going to occur primarily outside of Australia. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335

Global Australia Silicon Valley China 335

ConversionXL

JULY 3, 2020

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. News is an especially challenging vertical since no site owns a newsworthy event.

SEO 122

SEO HTML Technical Review Caching 122

Version One Ventures

APRIL 19, 2016

Booster partners with large businesses to offer on-demand gas fill-ups on their corporate parking lots. This is Udemy’s first acquisition and marks an important milestone toward accelerating the integration of coding exercises and strengthening the experiential learning capabilities for their 10 million+ students.

Portfolio 60

Portfolio San Francisco API Software Review 60

ConversionXL

NOVEMBER 10, 2021

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details.

Advertising 131

Advertising Cost Customer PR 131

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Forgotten about selected vertical markets within the niche?

Non-Compete 62

Non-Compete Vertical Acquisition Reputation 62

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). Startups shouldn’t act smug about this.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

Agile VC

FEBRUARY 28, 2013

I had read somewhere that Apple’s cash pile was equivalent to Hungary’s GDP so I tweeted out the suggestion that perhaps an activist shareholder should push an acquisition of Hungary rather than thinking small (e.g. 3) Vertically Integrate - Apple could also vertically integrate in more radical ways.

Hungary 168

Hungary Dividend Vertical Preferred Stock 168

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 252

Customer Cloud EC2 Channel 252

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 98

Retention Customer Developer Programming 98

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model?

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

Both Sides of the Table

JUNE 18, 2010

Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media. Potential competitors: Gilt Groupe , ShoeDazzle.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

JANUARY 14, 2020

Whether it improves the quality of an existing page (and, therefore, rankings for keywords you’re already addressing) or justifies new page creation (to rank for new keywords), there has to be demand. In each case, the identified demand can be addressed and lead to more organic traffic (and, of course, happier customers).

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Over the years, their acquisition campaigns have succeeded by combining humor with a serious tone that lets you know that they take pest control seriously.

Retention 82

Retention Developer Customer Programming 82

Hunter Walker

NOVEMBER 20, 2013

I’m an individual investor in AngelList (pre-Homebrew) and remain excited about opening up supply and demand within early stage investing. This model applies to any vertical or expertise – imagine a Syndicate of 10 great growth hackers – would you not salivate to have them in your deal?

Syndicate 99

Syndicate Syndication South America Seed Stage 99

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Forgotten about selected vertical markets within the niche?

Non-Compete 48

Non-Compete Vertical Acquisition Reputation 48

A Crowded Space

JULY 24, 2014

Startups are attacking just about every vertical. For elder caregivers that are working at an agency — the main benefit is client acquisition and stability of work. That should be way more than enough to cover acquisition costs. . 2) Ability for on-demand / flexible workers. It is an $84B industry in the US. .

Disintermediation 79

Disintermediation Acquisition Curation Vertical 79

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Many (demand generation) —> Some folks also consider 1:Many as a type of ABM (to me that is demand gen). Which brings us to our next question: .

IP 98

IP Marketing Technical Review Software Review 98

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. This was the basis of Tesla’s recent acquisition of Grohmann Engineering. Everything Tesla does can be looked at through a supply or demand-side lens: On the demand side, Tesla has been working to produce affordable electric cars, along with self-driving.

Nevada 66

Nevada Global eCommerce Engineer 66

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. What’s the customer acquisition cost? Who influences a sale? Who recommends a sale?

Lean 250

Lean Silicon Valley Startup RSS 250

Austin Startup

DECEMBER 3, 2017

Accelerator programs are becoming more and more vertical and pulling together corporate and institutional support that provides investment, purchasing power, and validation. You’ll be years ahead of plan if you surround yourself with such knowledgeable and energetic resources instead of going off to a beach to work on your idea.

Atlanta 48

Atlanta Albuquerque Incubator Austin 48

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. For example, after looking at the broader market, we saw that a service that helps marketers scale their video content was in demand. Choose to expand vertically or horizontally. And so, the concept for a digital PR service was born. The former is simple.

PR 120

PR B2B Lean Audience 120

Cracking the Code

MARCH 28, 2022

One of the 2020 giants also left this select club: Zoom, which was impacted by the failed acquisition of Five9 and people’s gradual return to offices. For example, Snyk has recently announced a number of acquisitions. We’ll also see the emergence of more low code / no code platforms that address specific vertical needs.

Global 62

Global Europe Software Review 62

BeyondVC

MARCH 19, 2007

Sure, they didn’t tell us much in the public sessions as sometimes you can come away with the impression that Microsoft is doing everything and the only opportunities for startups are niche verticals built on Microsoft’s platform. For a large company, one year has made a huge difference.

Acquisition 60

Acquisition Cloud Mobile Vertical 60

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

Duct Tape Marketing

APRIL 14, 2022

There's a lot more demand than supply right now. They're not normally the task with generating revenue, but we're like, Hey, if you put this in and you make money, you could take that money and then increase your budget for your own acquisition. Like that happens in this channel every day. Cause there isn't a barometer of talent.

Marketing 90

Marketing Affiliate Channel Software Review 90