Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. How do you, where do you stand on your messaging, you know, for, you know, for client acquisition?

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

NOVEMBER 25, 2020

I lean on these YouTube channels for info on the YouTube algorithm: Little Monster Media Co ; Derral Eves ; Roberto Blake ; Tim Schmoyer. For viral growth, you want most of your traffic coming from “Browse features,” which consist of YouTube’s home screen, subscriptions, and other browsing features. lower views) in our data.

Channel 129

Channel Metrics Algorithm Video 129

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

APRIL 14, 2009

These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 167

Customer San Francisco Lean Hockey Stick 167

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

ConversionXL

MARCH 31, 2021

The more shares a piece of content gets, the higher the chance of it ‘going viral. You can rig the game and play with these metrics if you want, by creating viral content or one that’s super searched for…but has nothing to do with your business. ” -Alex York, Content Marketing Manager, Teamwork. Conclusion.

SEO 163

SEO Metrics Social Media Audience 163

VC Cafe

SEPTEMBER 10, 2010

As a product manager I am aware of the cynicism of it all: you work your tail off to get the product through the door, developers work weekends, designers are asked to correct pixels and in the end, it all comes down to that first minute. There is no second chance for a first impression. Bekko went far beyond that. Timing is everything.

Lean 120

Lean Customer Development Audience Viral 120

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. More people means adding users, ideally through virality or word of mouth, but also through paid advertising.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm . This is harder than it sounds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

YoungUpstarts

FEBRUARY 14, 2017

You have lots of sign ups, you’ve smashed your acquisition targets and the first slide of your pitch deck looks great! Managing your cash position when forecasted sales aren’t being achieved is tough, and if you are spending more than you are generating and cash piles are dwindling, now is the time to address your financial position.

Technical Review 157

Technical Review Architecture Revenue Channel 157

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” (via Would they agree that growth hacking is essentially traffic acquisition plus CRO?

Retention 48

Retention Metrics Acquisition Conversion 48

Hippoland

FEBRUARY 12, 2018

Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?

Seed Stage 48

Seed Stage Business Model B2B Email 48

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. My personal belief is that since everything comes down to the product, the best founders are product managers.

Technical Review 108

Technical Review Technology Software Review Valuation 108

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# Then please email me with the number of meetings you manage to get. .&# Q: “When will you have funding secured?&# A: “I don’t know.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Software By Rob

AUGUST 5, 2010

The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. I figure, hey, we make (real, physical, heavy) stuff, I should bone up more on Lean Manufacturing.

Founder 78

Founder Startup Software Review Software 78

Software By Rob

SEPTEMBER 22, 2009

You either luck out that your idea goes viral (which happens to maybe 1 out of 10,000 startups?) You won’t wind up on the cover of Fast Company for writing a waste management application. But you can build a very lucrative income if people in the waste management industry need your app. You just need to be lucky.

Marketing 50

Marketing Software Review Technical Review Startup 50

Startup Lessons Learned

SEPTEMBER 2, 2020

So when a fractured world where the media is as politicized as it has ever been, who managed to get this message out? One of my jobs in the past was consulting measures and acquisitions. And in fact, The Lean Startup is very much that. His name is Tomas Pueyo. He was not a famous author. He wasn't a media star.

South Korea 114

South Korea Silicon Valley Sweden Italy 114