ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Up and Running

JANUARY 14, 2022

They can and do invest heavily in paid acquisition in a way that drives the cost of acquisition up so high that organizations competing in the industry have payback periods approaching one year or more. . Web traffic represents the number of visits or sessions spent on a given site. Our analysis included: Overall traffic.

SEO 104

SEO Software Review Search Acquisition 104

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value.

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. You need to begin to “instrument” your customer acquisition process with analytics. What is some of the critical metrics that matter? That means you need metrics that prove you have it.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #5: You should explore all types of growth hacking to get big fast.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. For that year, the metrics look amazing. When you hit a ceiling on a given channel, there are plenty of wins around process efficiency to lower acquisition costs. Conversions are up.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. It’ll be nearly two years before the concept of “Web 2.0″ ″ is popularized by Tim O’Reilly (the first Web 2.0 is the leading consumer internet company with Terry Semel as CEO.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Many of the growth hacking descriptions on the Web are unnecessarily restrictive. ” Basically, all they are trying to do is to make their primary metrics go up and to the right.

Marketing 165

Marketing Viral SEO Analytics 165

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Steve Blank

DECEMBER 7, 2010

and if a web-based product, a minimum feature set,) all delivered in 10 weeks. Suggested Projects: While your first instinct may be a web-based startup we suggest that you consider a subject in which you are a domain expert, such as your graduate research. Teams that select a web-based product will have to build the site for the class.

Wiki 311

Wiki Lean Management Business Model 311

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. April 15, 2009 3:48 PM Knowist said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

ConversionXL

APRIL 6, 2016

Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy. Claire Vo: CRO Metrics for Performance and Insight. Still, because of modern web design trends, most sites have done away with underlines despite data saying users click less and take more time to click. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? He thinks as far as he offers an ERP on a monthly basis with a web interface, then he's offering cloud computing. SaaS business metrics: why are they different? Popular Media: the key to viral marketing.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Rumored to have turned down acquisition offers from Yahoo and Facebook. Offers virality optimization tools and A/B testing inside Facebook. Analytics also extend to iPhone and web apps using Facebook Connect.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. A: “I don’t know.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Spencer Fry

JUNE 29, 2011

You want to trace back to the web environments of your most lucrative cohorts, figuring out who they are and why they're converting better than other users. The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service.

Philippines 77

Philippines Viral Bootstrapping Europe 77

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords. is a progression in thinking.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords. is a progression in thinking.

Distribution 100

Distribution Widget Viral Social Media 100

The Next Web

SEPTEMBER 29, 2013

You’re learning what the metrics that matter are, what your funnel looks like, and what actions you want your prospects to take. Clearly investors should promote the idea that startups need to have clear metrics for terminating the discovery mode. You need to nail your metrics to graduate discovery mode. What does that mean?

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you want to win on the web, you have to do both Own and Rent really well.

Metrics 155

Metrics Marketing Analytics Channel 155

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. What metrics should I be using to drive a saas business?

Software Review 48

Software Review South Korea IPO Portfolio 48