ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. eg switch sales focus). Custora for eCommerce (Highly recommend).

Analytics 67

Analytics Metrics Startup Database 67

This is going to be BIG.

MAY 26, 2022

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. Unfortunately, this has real consequences for founders.

Founder 103

Founder .Net Term Sheet Aggregator 103

Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Because you control everything.

Metrics 137

Metrics Campaign Email Marketing 137

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Who is using CRM? Share information. Make connections.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. In aggregate trends can hide insights and hence "dirty" the data. Do you have any thoughts on this matter?

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. While scroll maps work for any length of page, they’re especially pertinent when designing long-form sales pages or longer landing pages. Click Maps. Image Source). Image source ).

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). Bigamy is vastly overrated. our measurement strategies 2.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. Combining Google Analytics with CRM and ecommerce platform data.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

JUNE 13, 2016

In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here. It is possible, for example, to test the placement of the recommendations at 50% traffic, while the other 50% is used for the sale articles in the recommendations. This the most common KPI for an eCommerce shop.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. By doing multichannel analytics!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. This is a nicely customized data puke for our Ecommerce and Customer Retention team. digital performance. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? Don’t test for a vanity metric. On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

SEPTEMBER 15, 2020

If you’re an eCommerce site , switch “Enable Ecommerce” to “ON” under “Ecommerce Settings” After you’ve done that, you can return to the same settings and switch “ Enable Enhanced Ecommerce Reporting ” to “ON” as well. ” (via Analytics Talk).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. In 2006 it was a mere 11%, and in 2012 it hit 29%. The reason for including Stitcher?

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Understanding the difference is absolutely critical if you’re in the eCommerce space.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Direct Response Advertising becomes ever more efficient.

Internet 113

Internet eCommerce Advertising Flash 113

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

OCTOBER 4, 2018

According to Phillips: A few thousand records with a sufficient amount of positive and negative outcomes can be sufficient for marketing, sales, and product prediction. In stadiums, Longstreet explained, point-of-sale machines and ticket scanners exist for a single purpose—to complete transactions quickly and keep lines moving.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? turn customer feedback into sales and relationships. SaaS Sales Team Compensation â?? aggregation. Startups For Sale. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. Analytics review â??

Software Review 53

Software Review Technical Review Startup 53