ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much. But you have to try.

Web 164

Web Design Marketing Security 164

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Event timing.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

AUGUST 31, 2017

Most importantly, you’ll be able to continuously A/B test and optimize across platforms (desktop, mobile web, apps). Most impressively, Maxymiser automatically builds a customer profile that aggregates data on historic and in-session behaviors and visitor attributes for each unique visitor to your page.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web. Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.).

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Who is using CRM? Share information. Make connections.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. the web is so insanely fluid, 2.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

klinger.io

JANUARY 17, 2014

Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. The Segmentation of web analytics. FYI the term accounting was coined by Eric Ries as innovation accounting covering more metrics than the typical product metrics, but the term kept sticky in normal web analytics as well.

Analytics 67

Analytics Metrics Startup Database 67

Austin Startup

JULY 5, 2017

Of that, Tesla does not even break out non-automotive revenue, meaning that their battery/solar business today is small fraction of total sales. This may increase transportation use in aggregate, but it will accelerate the percentage of trips made using electric rather than internal combustion engines. Scale is everything.

Nevada 66

Nevada Global eCommerce Engineer 66

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website.

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Most good email providers will do this automatically for whatever web analytics tool you use. Because you control everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JUNE 9, 2019

The idea is that people look where they hover, and thus it shows how users read a web page. Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. People tend to browse image-based web pages horizontally. Image Source). Click Maps.

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

JULY 21, 2022

The sales platform is intensely devoted to nurturing its monthly active users (MAU). When the sales and marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM [account based marketing] fall into place.” – Samantha Mayer , Sales Manager, SMB and Pardot Growth Marketing.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

SEPTEMBER 30, 2008

The graph itself won't answer the questions "why is that up or down" or, perhaps more importantly, "is our current performance better than last year's" Product sales for you might peak each Thanksgiving (in the US). In aggregate trends can hide insights and hence "dirty" the data. Dig and poke.

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

APRIL 19, 2010

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?" My web analytics KPI is: Average Order Size. Manageable.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Whether you make money through sales or ads, you always need more user engagement on your website.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Joseph Boisseaux. Martin Penner.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Tons of data "puking", all just aggregates. Of course Yahoo! The Problem.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above).

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 15, 2014

Here's another example: Those of you who've read Web Analytics 2.0 Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. Expect this from your web analytics tools. Good for CDPs.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

JUNE 13, 2016

In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here. It is possible, for example, to test the placement of the recommendations at 50% traffic, while the other 50% is used for the sale articles in the recommendations. This the most common KPI for an eCommerce shop.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. For example, imagine it’s mid-November and you share a link in a Facebook group to drive traffic to your winter sale promotion. Aggregate costs and results in a tool like Google Data Studio or BigQuery. The CTA is “Shop Now 40% Off.”.

Analytics 118

Analytics Campaign Email Channel 118

aweissman.com

MARCH 4, 2007

Aggregate Knowledge is another good case study -- helping drive ecommerce , for example, not using products as the center, but again by considering users interactions with products to drive data, sales and relevancy. Tags: advertising , carmun , lotame , web services. at 10:08 AM. 0 comments: Post a Comment. Newer Post.

Aggregator 21

Aggregator Distribution Advertising eCommerce 21

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place. Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

AUGUST 23, 2020

Learn how to create a web page that inspires trust, not skepticism—that aids a purchase instead of deterring it. *. *. Since you’re optimizing for phone calls, the first step is to employ a call tracking system to understand how your web pages are leading to conversions. 9 Website Credibility Killers. By Alex Birkett. Salesforce ).

Mobile 112

Mobile Analytics Web Conversion 112

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. Because: All data in aggregate is crap.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

SEPTEMBER 1, 2016

If viewed holistically, this data is just a generalized aggregation of disparate data points. For example, let’s say you’re an eCommerce marketer, and the following CRM report just came across your desk: Unique users: 13,020,403. In other words, it’s a bunch of useless, out-of-context numbers. Revenue impact: $260,408. Image Source.

eCommerce 78

eCommerce Analytics Revenue Customer 78

ConversionXL

OCTOBER 23, 2014

Since you’re optimizing for phone calls, the first step is to employ a call tracking system to understand how your web pages are leading to conversions. Another reason for using a tracking system that integrates tightly with web analytics is that you’ll be able to tell which buttons drives the most phone calls. Salesforce ).

Mobile 117

Mobile Analytics Lead Generation Web 117

ConversionXL

SEPTEMBER 15, 2020

If you’re an eCommerce site , switch “Enable Ecommerce” to “ON” under “Ecommerce Settings” After you’ve done that, you can return to the same settings and switch “ Enable Enhanced Ecommerce Reporting ” to “ON” as well. ” (via Analytics Talk).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Understanding the difference is absolutely critical if you’re in the eCommerce space. This very simple setup can help answer the age-old question of, ‘does my blog content help drive more sales and revenue?'” ” [Tweet It!].

Analytics 48

Analytics eCommerce Software Review Technical Review 48

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

Lightspeed Venture Partners

DECEMBER 3, 2010

Saving money online has been a real driver of ecommerce growth in 2010. The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. Real time web usage outpaces business models.

Internet 106

Internet eCommerce Advertising Flash 106