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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. Consider the benefits of selling wholesale. There you have it!

B2B 118
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The real work: Matching learning to tasks, not individuals. Learning styles should try to “match the unit of content to the best way to create meaning for most students,” or, in a marketer’s case, the most prospects.

Marketing 124
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126
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Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. Check out which Capital Factory startups are looking for you to join their team!

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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80
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How B2B Brands Can Generate More Website Traffic

YoungUpstarts

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand.

B2B 138
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How to Build a Product Launch Strategy

ConversionXL

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96