Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

ConversionXL

JANUARY 9, 2019

A high-level stakeholder can overrule research-based decisions, designers can clash with optimizers, and the bevy of simultaneous changes can make it impossible to identify which changes are to blame if a redesign performs worse than its predecessor. Flash) or one whose design is clearly dated. But first, a note on “radical redesigns”.

Design 131

Design Software Review Audio Technical Review 131

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

www.jonsamsel.com

MAY 12, 2011

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. Guest speakers included reps from Google, Manatt, Twitter, Facebook and Heardable!

Framework 40

Framework Analytics Web RSS 40

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Hearpreneur

JANUARY 19, 2022

As far my interior designing company, for example, is no longer doing business in the same way. We now design homes for the less affluent. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Thanks to Ayanna Freeman, Ayanna Denise Skin ! #7-

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

David Teten

JANUARY 23, 2021

It’s worth investing a little money in a graphic designer who can design a consistent website, business card, logo, and presentation templates. . In particular, highlight the metrics by which you measured your past activities: size of exit, number of people you managed, $ budget you were responsible for, etc. Further reading: .

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. Can you feel my pain?

Metrics 155

Metrics Marketing Analytics Channel 155

Hearpreneur

FEBRUARY 13, 2022

Again, personalization will become more prevalent in product design and marketing. Small business owners now see the value of investing in branding experts, business coaches, copywriters and designers who bring unique insight and talent to the digital marketing space. Personal development course designers flourish in this environment.

Artificial Inteligence 106

Artificial Inteligence Software Review Technical Review Entrepreneur 106

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” Tailor resumes and cover letters for product manager job applications to each specific role.

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

YoungUpstarts

SEPTEMBER 27, 2019

When designed properly, a real estate website can be useful for lead generation and building client relationships. When it comes to web design, usability is very important. To avoid this, it would be advisable to work with a professional UI/UX designer. Check out his portfolio and connect on LinkedIn. Poor usability.

B2C 147

B2C Flash B2B Lead Generation 147

Startup Lessons Learned

JULY 28, 2010

kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. Because kaChing prefers its portfolio managers to have a long track record, the marketplace launch (i.e., A portfolio manager’s entire track record & holdings had to be disclosed.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

YoungUpstarts

JUNE 1, 2020

If you’re new to the notion of benchmarking, it involves comparing your company’s metrics to those of your competitors and your industry. Today, Onewheel is a major player with an impressive portfolio of product options. If your other designated benchmarks are on track with the status quo, you’re on the right path.

Startup 191

Startup Early Stage Campaign Demand 191

David Teten

AUGUST 6, 2015

I look at a lot of spreadsheets and analytic reports, and way too many are difficult to read and therefore hard to understand. My colleague Paul Bianco serves as interim CFO for a number of ff Venture Capital ’s portfolio companies, and has built and reviewed hundreds of financial models. 12) Design for printing.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. Survey design. but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Don’t test for a vanity metric. Billboards!

Analytics 101

Analytics Programming Global Campaign 101

www.vccafe.com

MARCH 11, 2013

Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. LiveRoad : A Great IDE for design is very helpful. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Color Scheme Designer. SEO and Analytics Tutorials. Startup Metrics for Pirates â??

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

Startup Lessons Learned

DECEMBER 4, 2013

And that’s not to mention the advice for very early-stage companies on topics like getting your first users, or choosing metrics. If you already know the topics that interest you, you can browse all the talks and events on that theme—whether it’s MVPs, Analytics, or Education—on our “ sessions by theme ” page.

Lean 167

Lean San Francisco Conversion Startup 167

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Brandanew

JULY 9, 2015

The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. These are several different skills, and club in writing and design talent to it, makes it even more complicated. There was no one God-sent metric box that solved all our queries in one go.

Marketing 100

Marketing SEO Metrics Agile 100

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Modcloth highlights women’s clothes from modern, indie and retro designers. A Lightspeed Portfolio company. However, in some categories (e.g.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Yes, cost per click is metric. Give it some thought.

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. We added to your analytical skills a demand for business savvy. The design and layout are quite simple, definite kudos to the Analyst for that. It is by design.

Stock 60

Stock Conversion Matching Audience 60

View from Seed

OCTOBER 9, 2019

Recently, we got a group of Product Managers from our portfolio together to chat with Fareed Mosavat about all things growth. So, I think it’s important to define your activation metric really precisely and really just take a bet that if you improve that it will result in more people discovering the other things down the line.

Product 52

Product Vertical Non-Compete Analytics 52

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JUNE 1, 2010

Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! We measure "reach", we measure "exposure" and other such lame metrics. So exciting.

Marketing 92

Marketing Channel Web Metrics 92

Scalable Startup

FEBRUARY 1, 2013

In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. So GoodData is an actual easy-to-use analytics package. Marc Andreessen: Yeah, exactly!

Software Review 22

Software Review Startup Venture Capital Stock 22

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Aerotel Medical Systems is a world leading manufacturer of modular, home and mobile telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. Mer Telecom. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103