ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers. You are using Google Analytics to track all you display campaigns.

Analytics 122

Analytics Software Review Campaign Flash 122

Berkonomics

MARCH 23, 2023

An estimated $180 billion will be invested in data analytics by 2024. The true value to us will be in analyzing unstructured data, estimated to be 80% of all data stored, from blogs, social media, pictures and video. This is big business. How do we use big data?

Mobile 62

Mobile Africa Software Review Technical Review 62

Hearpreneur

JANUARY 8, 2023

Companies can make informed decisions quickly and accurately by leveraging predictive analytics, artificial intelligence (AI), and machine learning (ML). Photo Credit: James Green. Thanks to James Green, Cardboard Cutouts ! #22- My prediction for businesses in 2023 is that data-driven decisions will become the norm.

Artificial Inteligence 125

Artificial Inteligence Technical Review Entrepreneur Forecast 125

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media. 95% of B2B buyers are not ready to buy your product right now.

B2B 103

B2B Social Media Channel Audience 103

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. You should also link your Search Console to Google Analytics. Organic Social Media Cannabis Marketing. Instead, leveraging organic (i.e. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Hearpreneur

JANUARY 27, 2021

Given that businesses will start to make their services and products available on the digital platform, the need for constant social media posts for higher organic optimization results is also evident. 10- Retail increase on advanced analytics. 11- An increased shift towards social media marketing.

Artificial Inteligence 83

Artificial Inteligence Entrepreneur Social Media Green 83

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

NOVEMBER 15, 2022

As it’s one of the most popular graphs out there, most data analytics platforms can display some sort of line chart. For example, Perceptive Analytics’ Google Ads dashboard combines different methods of data visualization to deliver a 360-degree view of performance. Likewise, green can mean “good.” Keep it simple.

Marketing 100

Marketing Analytics Audience Design 100

The Startup Magazine

MARCH 31, 2023

And some city planners can’t see the proverbial forest for the trees, creating inhuman environments bereft of green space. But AI and predictive analytics can help change that by optimizing routes. Similarly, eco-fulfillment solutions like green fleets should become the norm. Cities of the future can close that gap.

Green 97

Green Artificial Inteligence Incubator Community 97

ConversionXL

JUNE 19, 2019

The value of the marketing changes throughout different phases: Impressions: for display and social media. On Booking.com, they highlighted the copy “Free” with green to make it more prominent, ran a test, and ultimately, increased the conversion rate. Tim Stewart: “Leap Forward Through Analytics”.

Agile 90

Agile Analytics Algorithm Software Review 90

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Transformify

SEPTEMBER 12, 2017

About 2% of the participants have SEO and Google Analytics skills, about 3% have stated that they possess digital marketing skills. Lagos, a Nigerian port city, is the home of more than 60 startups focused on solving social problems. Scrum, Agile, Problem Analysis, Business Catalyst, Business Analytics. Business / Finance.

Africa 75

Africa Benin Seychelles Nigeria 75

Hearpreneur

JANUARY 24, 2024

Technology that automatically understands the inner workings of custom software applications and makes recommendations on how to improve the green impact of software can be immensely insightful. We expect widespread prioritization of green software across industries. Thanks to Greg Rivera, CAST Highlight !

Artificial Inteligence 127

Artificial Inteligence Entrepreneur Green Demand 127

ConversionXL

FEBRUARY 27, 2019

Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. We thought we could gather more emails or get more leads for cheap on social media,” Kim told me. His solution? What earned likes and shares?

Product 110

Product Campaign Acquisition Social Media 110

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 After all, no one will care whether the button is green or red if the page takes a minute and a half to load. Other Resources?

Developer 73

Developer Software Review PHP Social Media 73

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Latest Social Media News. The Social Good Brief. Latest Media News. 12 Essential Social Media Cheat Sheets. Social Media Lists.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !) Please do sign up. More of me.

Analytics 60

Analytics Marketing Metrics Audience 60

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. This is interesting.

Analytics 128

Analytics Search Advertising Metrics 128

Startup Lessons Learned

FEBRUARY 5, 2013

Cyber-Physical Systems Working with government and industry to create standards for a new generation of interoperable, dynamic, and efficient “smart systems” – an “industrial Internet” – that combines distributed sensing, control, and data analytics to help grow new high-value American jobs and the economy.

Fractional CTO 158

Fractional CTO Government Technical Review Analytics 158

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it. Extremely frustrating. Now consider this.

Design 86

Design Software Review Mobile Analytics 86

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

DECEMBER 8, 2017

Now, let’s talk analytics and accountability. If they could not get out of the contract, at the end of year two a better use of $100 mil spend per year would have been to change the covers on the Surfaces to Xbox green, and change the numerous printed brand opportunities on the sidelines to Xbox as well. It is all quite prominent.

Global 121

Global Metrics Artificial Inteligence Oakland 121

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. So what is all that solving for?

Framework 163

Framework Marketing Metrics Audience 163

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Social Media Tracking/Marketing. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53

Hearpreneur

JANUARY 7, 2017

I use my social media and massive amounts of public outreach to bring awareness to my program (my Instagram grew to 12,000 engaged followers). I was tired of reading about dog food company recalls every time I opened up the news or social media. Greene, Land Carroll & Blair PC ! #20 Image Credit: Nancy D.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Women Entrepreneurs Can

FEBRUARY 5, 2020

Marketing and social media. Each social media platform must have its own strategy and the posts you send out to the world, have to display the logo and name of the company clearly and in a positive way. For example, have you been driving any green initiatives? There are many ways to do this.

Green 52

Green Social Media Campaign Matching 52

Duct Tape Marketing

NOVEMBER 10, 2022

Laura Goldberg (03:48): I think marketers sometimes sell themselves short in terms of strategy and analytics. You can say, John, you may like the red sweater, I really like a green sweater however. And it all depends on the story you wanna hear. There are sometimes the less interesting stories.

Email 93

Email SMS Marketing Channel 93

Occam's Razor

OCTOBER 31, 2011

If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. Ditto for Social Media. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. Making that green graph useless.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Getty is the fourth green line. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 24, 2017

You have a tool for keyword ranking, a tool for broken links, a tool for social media mention monitoring, a tool for social media analytics, a tool for… you get the idea. Google Analytics has been trying to diminish tool overload and bring marketers out from their silos for years. via Online Behavior).

Analytics 102

Analytics San Antonio Audience Naming 102

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). This, of course, is important.

Metrics 147

Metrics Analytics Channel eCommerce 147

YoungUpstarts

FEBRUARY 25, 2015

using green color) or not doing well (e.g. revenue from direct sales, content marketing, SEO, Social media, etc.) Professionalisms business analytics business dashboard business growth Sreeram Sreenivasan' Such immediate feedback enables you to quickly identify growth opportunities and move forward. Increase productivity.

Small Business 100

Small Business Green Revenue Analytics 100