Remove about-us
article thumbnail

What the 5 Stages of Grief Teach Us About Technology

Startup Professionals Musings

It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. We sign up for the new app, or buy one of the new devices after we see our cool friends using it. We don't quite get it. But that doesn't help.

article thumbnail

4 Strategies to Reduce Employee Turnover That Work 

The Startup Magazine

In early 2023, the Harvard Business Review published an article discussing the trends shaping work for the same year and beyond. The average turnover rate for companies in the US and Canada was 17.3% This article will discuss four strategies to reduce the chances of employee turnover (that work!) Then, keep reading.

Employee 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Right Method to Article Marketing and PR

The Startup Magazine

For example, you can use Twitter to share your articles, and SubscriberZ to reach a wide audience. But you need to verify whether article marketing works, and how well. . You will find complete online libraries of marketing articles and internet sites which concentrate online on the numerous types of marketing.

PR 155
article thumbnail

The Hidden Power of Newsletters: Here’s Why You Should Start One

The Startup Magazine

There must be a reason for entrepreneurs to still use newsletters, right? In this article, let us look at three of them. When everyone communicates through instant messaging platforms, emails feel like something only used for formal communication. Think about it. This leads us to our next point.

article thumbnail

5 Stages of Disruption Denial Cause A Startup Dilemma

Startup Professionals Musings

It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. We sign up for the new app, or buy one of the new devices after we see our cool friends using it. We don't quite get it. But that doesn't help.

article thumbnail

This Article About Andy Dunn and Bonobos is the Blueprint for Founder Storytelling

This is going to be BIG.

I just read an article about Bonobos --or was it a press release. That's what should be pretty obvious about getting good press: You can't get other people to tell your story unless you know how to tell it first. It sucks being the 20th journalist to write about Pokemon Go. I'm not completely sure. Otherwise, who cares?

Founder 60
article thumbnail

6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Be passionate about what you do, but develop a really strong plan, and a strong plan B too.

Marketing 353