What the 5 Stages of Grief Teach Us About Technology
Startup Professionals Musings
JULY 19, 2019
It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. We sign up for the new app, or buy one of the new devices after we see our cool friends using it. We don't quite get it. But that doesn't help.
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