ConversionXL

JUNE 23, 2019

Avoid cheesy stock photos. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Video testimonials are the best. Get someone your audience knows and trusts to “approve your message.” Visible return and refund policies. Show prices. Case studies of your work.

Reputation 132

Reputation Caching Design Community 132

crowdSPRING Blog

MAY 1, 2013

Examples of inbound marketing include blogs, podcasts, ebooks, newsletters, whitepapers, and videos. Although opinions about traditional marketing vary, a large number of marketers, especially in the B2B (business to business) space don’t believe that traditional marketing is effective. Tradeshows.

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. Stock Photography: Shutterstock.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So from contrast that if I ask my phone, what stocks should I pick tomorrow? AI can't do that. It can just not this.

Artificial Inteligence 71

Artificial Inteligence ChatGPT Differentiation Technical Review 71

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I don't have cat videos. (I'll

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

SEPTEMBER 13, 2012

Avoid stock photos. Avoid cheesy stock photos. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Video testimonials are the best. Get someone your audience knows and trusts to “approve your message” Articles in (online and offline) publications.

Reputation 133

Reputation Caching Stock Design 133

Hearpreneur

JULY 28, 2019

Thanks to Jacob Landis-Eigsti, Jacob LE Video Production ! #3- It won’t be long for it’s embedded into every device and even non-devices such as windows and doors where a business owner can truly laser-target their audience. There are ways you can host presentations, do video conferencing, group chats and more.

Technical Review 51

Technical Review Technology Artificial Inteligence Entrepreneur 51

Duct Tape Marketing

JULY 10, 2019

I define content as any communication with your audience that is not selling. It’s connecting with your audience without pushing your product or services. But really you could do videos. Your content marketing strategy absolutely has to begin with your audience. And it’s as simple as that. You could do audios.

Social Media 56

Social Media SEO Audience Audio 56

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Not only are they solving for the do audience, they also solve for the think audience. In addition to Newest First or Ratings High to Low, you also see other lovely and helpful things like Photo Reviews First, Video Reviews First, Length Long to Short etc. Owned audiences await. Awesome, is it not?

Design 150

Design Software Review Technical Review Mobile 150

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Skype and Zoom are useful for video/audio conferences.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

conversionxl.com

FEBRUARY 4, 2014

Only after you’ve picked the mood of the page do you look at things like colors, fonts, photography & video. SoundCloud’s primary audience is: Male. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. Step 7 – Should We Create an Explainer Video?

Analytics 98

Analytics Software Review Conversion Video 98

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. Sector #2: Mobile Video Consumption.

Search 120

Search B2B Artificial Inteligence Semantic 120

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. Sector #2: Mobile Video Consumption.

Search 120

Search B2B Artificial Inteligence Semantic 120

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets. Myriad sites use ugly stock photos.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

APRIL 14, 2016

Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Make purchase decisions easy on your audience by giving them pre-set options rather than something fully customizeable. Clarity means never assuming your audience know anything. people and places).

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 21, 2017

This article is about how to build influencer marketing campaigns, not how to become an influencer, but I thought it would be illuminating to share this video by Bloomberg on a journalist’s attempt to become an Instagram influencer: Apparently it’s pretty hard work. One of the bloggers uploaded a video on YouTube and it did 125,000 views.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

OCTOBER 14, 2015

They weren’t rosy and positive as most brand videos are, but they were certainly high-valence. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral. For one, your target audience is different than mine. That’s the goal of most landing pages (especially B2B).

Viral 48

Viral Semantic Campaign Framework 48

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Neither should video. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 6, 2021

LinkedIn can help you tap into a specialized and high-quality professional audience. Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. for B2B specifically. 72% of the Fortune 1000 are B2B companies. But it’s not the right choice for everyone. Carousel ads.

Campaign 129

Campaign Audience Advertising Conversion 129

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. Whether it’s in video or written form, they’ve helped increase the conversion rate of my clients’ landing pages in every case. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

alexpoole.info

AUGUST 14, 2012

In reply to your question, I would advocate using sans serif typefaces if that is what your audience prefers on aesthetic grounds – but as I mentioned above… “in almost all legibility studies, reader preference or perceived legibility tends to be inconsistent with user performance” Reply. Videos (9). tablet (1).

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Basically, jargon is like the cheesy stock photo of the copywriting world. Even in B2B copy, you’re still addressing human beings. How do you make things easy to process?

B2B 48

B2B Audience North America Boston 48

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. They must create content worthy of page one that at the same time breaks down the barriers between companies and their audiences.

Demand 46

Demand B2B Curation SEO 46