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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109
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How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

It’s a shared workspace so buyers and sellers can work together throughout the laborious B2B sales process—making it a lot more collaborative and a lot less painful. . A partner, on the other hand, is a subject matter expert concerned with helping their buyers make the best possible decision. That’s coming to the B2B world. .

B2B 87
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Meet the 32 Israeli Centaurs that reached $100M in ARR

VC Cafe

“The Centaur is a business that reaches $100 million of annual recurring revenue (ARR)—a rare breed of cloud business, part of an elite subset of the growing unicorn herd.” The term ‘Centaur’, coined by venture capital firm Bessemer, indicates companies that achieved $100M in annual recurring revenue (ARR).

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Partner with other brands. If you’re worried about the financial risk or workload that comes with entering a new industry, you may want to consider partnering with some of the contacts you’ve made along the way. Let’s say a customer from your partner finds the new product you both created.

B2B 118
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Does Your VC have an Investment Thesis, or a Hypothesis?

David Teten

“Tech” means B2B Saas/Fintech or Consumer apps. Thirty-four VC firms in OpenVC call themselves “early-stage” Yet, 30% of those don’t actually invest in pre-revenue startups. For example, Point Nine Capital focuses on B2B SaaS and marketplaces at the seed stage, across many industries.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Examples: WorkDay (much of revenue is consulting), IBM.