Up and Running

OCTOBER 2, 2012

Probably too many to count; beverage giant Coca Cola has a portfolio of more than 3,500 beverages: diet, regular, sparkling, still, fruit juice, fruit drinks, waters, sports and energy drinks, soy-based beverages, etc. Even if you compete in the B2B arena, many product and service categories are saturated with competition.

Offshore 89

Offshore Social Media B2C United States 89

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. A week or so ago, we launched the Key Hire Wire at First Round.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 90

Marketing Affiliate Channel Software Review 90

View from Seed

JULY 28, 2015

Early-stage growth and marketing is increasingly about being able to break down a go-to-market strategy to its core components and then rapidly craft experiments, test them efficiently, scale what works, and keep on searching. Competitiveness is also key because all great new channels get competitive really quickly.

Boston 120

Boston Marketing Early Stage Startup 120

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 2, 2017

Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. Twitter is a great place to search for media contacts, many of whom list their email addresses in their bios. Just find a photographer whose portfolio fits with your vision when it comes to “brand you.”.

PR 69

PR Social Media New Zealand Ireland 69

ConversionXL

SEPTEMBER 22, 2020

While there’s nothing wrong with trying to guest post on larger sites, if you don’t have a large portfolio of quality content, it can be a struggle to break through the noise. Just set the maximum timespan and click on “Show New Backlinks”: Then, start searching for guest posts among the links in the results. Got any of your favorites?

Social Media 116

Social Media SEO Email Campaign 116

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? Different, right?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Ditto if I do a Google search for "high zoom digital camera" and get an ad for Frys Electronics. Time to obsess about multi-channel outcomes.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Hearpreneur

NOVEMBER 24, 2018

Sablotsky continued her professional career as Vice-President of Portfolio Development for Jacobs Investments, LLC. Her responsibilities included: strategic counseling, business modeling and deal negotiation for the various for medical startups in the portfolio and is a limited partner at NGT3 Medical Accelerator in Israel.

Founder 91

Founder Miami Cofounder 91

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You'll do it with Paid Search, with SEO, with YouTube, with Affiliate and Email marketing and every other thing you have going on inside your company.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Even with the tools we have, in the state we have them, we can be smart.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Companies should optimize for the portfolio of visits (multiple!) Here's a great example of this, check out this slide… It shows searches in some country in 2019. A delightful mess. If it is not, trash!

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. Paid search. Billboards.

Marketing 140

Marketing Analytics Web Channel 140

Duct Tape Marketing

MAY 26, 2020

If you’re a B2B company, are there industries you work with often, or are your point-people in a particular department, or do they hold a specific job title? those who click on residential will see the portfolio for homes the architect has designed, and informational content about the process of undertaking home renovations).

Architecture 95

Architecture Audience Social Media Campaign 95

Occam's Razor

FEBRUARY 28, 2017

If you have read anything I've ever written, you know that I obsess about ensuring every view I have, every portfolio of segments I have, every dashboard I create, every incentive-structure conversation I lead, every business strategy I help craft has to have the three elements that form an end-to-end view: Acquisition, Behavior, Outcomes.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go use site search. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources. Outside of Paid Search.

Web 139

Web Analytics eCommerce Campaign 139

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MAY 8, 2015

Onboarding typically starts from the moment a potential client views your online portfolio and reviews your rates. This typically instills an idea about what you can do for them, and (depending upon the outcome) will either motivate the visitor to contact you directly or continue with their search for the optimal working relationship.

Management 60

Management B2C B2B Retention 60

mashable.com

NOVEMBER 3, 2010

Kapor Capital’s expansive portfolio includes Bit.ly The firm’s portfolio includes the likes of Gist , Lijit , Brightleaf, Memeo, SimpleGeo , StockTwits and Zynga. Gary Vaynerchuk: Personal branding master and creator of Wine Library TV, Gary Vaynerchuk is also an angel investor with an expanding portfolio of companies.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! I've used Sunbursts to do the same with keyword portfolios. What would you like to plot? Makes me mad.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Series ORG-2000 is OriginGPS smallest fully featured GPS receiver.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. Outlook plugin to search. Hundreds of startups featured since 2005, will yours be next? Ad Promotion.

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 13, 2021

Reid: It’s very entertaining that you are channeling a question from Dylan Field – Dylan is the founder of Figma, which is a Greylock investment, so Dylan and I talk to each other every so often and he is obviously a superstar entrepreneur. For example, Google was initially an enterprise search. You know, maybe I’m wrong.”

Incubator 36

Incubator IPO Networking Cofounder 36