article thumbnail

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff.

article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. Also this is almost exclusively B2B unless it’s something “luxury.” They’ll have complex buying processes around annual budgets, approvals, ROIs, demos. You will be compared to alternatives and weighed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

article thumbnail

Five Rules for Making Products That Sell Themselves

YoungUpstarts

by Dan Adams , president of Advanced Industrial Marketing and author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ Right now our economy and our nation feel anything but business-friendly. When the Venn diagram circles of ‘Happy Customer’ and ‘Happy Boss’ come together, everyone’s happy!

Product 251
article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.

article thumbnail

The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Why You Should Focus On Clicks Before Conversions.

Analytics 134
article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. At first, Livengood and his team tried traditional pdf customer success stories on the corporate website. Wrong message, wrong audience.

Customer 154