A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Also this is almost exclusively B2B unless it’s something “luxury.”

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

David Teten

SEPTEMBER 6, 2018

HOF Capital has stitched together our workflow across Google Suite , Slack , Airtable , Asana , Copper , and some other tools (leveraging Zapier for basic 3rd party integration, in addition to custom development for certain other integrations). If you have thoughts on additional topics I should cover, please contact me. .

Technical Review 60

Technical Review Private Equity Management Cap Table 60

David Teten

SEPTEMBER 6, 2018

HOF Capital has stitched together our workflow across Google Suite , Slack , Airtable , Asana , Copper , and some other tools (leveraging Zapier for basic 3rd party integration, in addition to custom development for certain other integrations). If you have thoughts on additional topics I should cover, please contact me. .

Technical Review 60

Technical Review Private Equity Management Cap Table 60

YoungUpstarts

NOVEMBER 20, 2013

by Dan Adams , president of Advanced Industrial Marketing and author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ Right now our economy and our nation feel anything but business-friendly. When the Venn diagram circles of ‘Happy Customer’ and ‘Happy Boss’ come together, everyone’s happy!

Product 251

Product B2B Product Development Developer 251

Startup Lessons Learned

SEPTEMBER 6, 2012

In this workshop, the authors of The Entrepreneur's Guide to Customer Development and The Lean Entrepreneur help you determine the optimal strategy and tactics for your kind of company, focusing on customer development and market segmentation. Lean startup principles work differently in different environments.

Lean 154

Lean Cofounder Analytics Startup 154

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. B) Post-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

NOVEMBER 9, 2009

PS1- I run a small software startup in Brazil and just found out about Customer Development and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). You can get away with effective behavior in a large company.

Silicon Valley 324

Silicon Valley Software Review RSS Technical Review 324

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 420

Customer Marketing Lean Vertical 420

steveblank.com

JULY 8, 2011

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on. Can we touch base on this.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

YoungUpstarts

MARCH 25, 2013

by Dan Adams , author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ As a B2B supplier, you can approach new product development one of two ways. You can ask your customers what they want. For years we struggled with ways to help our clients improve their B2B customer tours.

B2B 124

B2B Customer Product Development Audio 124

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. It’s a little like hawking a ‘get rich quick in real estate’ scheme at a TED conference. Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 1) Market fund. It provides analytics to track shared materials across target senders, and improve the content for future leads. .

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas. 5 Dimensions of Rockstar B2B explainer videos. image source.

Analytics 134

Analytics Video Matching Conversion 134

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

The Startup Magazine

JUNE 4, 2019

One of the biggest players to offer B2B cloud computing services is Oracle. Oracle aims to help customers develop their operations and enhance their experience with the cloud. The two services complement rather than compete with each other. It is one of the few companies that use an integrated approach to cloud computing.

Cloud 82

Cloud Artificial Inteligence Matching Hosting 82

OnlyOnce

AUGUST 12, 2013

Outside In: The Power of Putting Customers at the Center of Your Business , by Harley Manning and Kelly Bodine from Forrester Research, was a good read that kept crossing back and forth between good on the subject at hand, and good business advice in general. “Customer Experience is a journey, not a project.

Lean 94

Lean Agile B2B Metrics 94

Startup Lessons Learned

MAY 14, 2009

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. We changed our model to B2B and adopted Agile around 2002. For now, Id like to ask a favor. May 14, 2009 5:23 AM David said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. Why Should We Use An Explainer Video? Quite simply, because they work. image source.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

JULY 1, 2014

For that we typically ask the following questions to get the best insight: What can you tell us about yourself? -> to spot trends of where the majority of our customers come from. If B2B try to get information about industry and position in the company. If demographics matter, ask- If they don’t, don’t bother.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. From here, I touch upon a simple but powerful complication: When marketing a B2B company solving a marketing challenge, you’re faced with an overwhelming array of choices.

PR 120

PR B2B Lean Audience 120

conversionxl.com

FEBRUARY 4, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas. 5 Dimensions of Rockstar B2B explainer videos. image source.

Analytics 98

Analytics Software Review Conversion Video 98

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Or variations thereof.

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

Startup Lessons Learned

OCTOBER 23, 2009

But other times, the right way to learn is actually to show a product prototype to customers one-on-one. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. which defeats the whole purpose of getting face time for Customer Development!

San Francisco 144

San Francisco Customer Wiki Lean 144

View from Seed

JANUARY 28, 2016

Third, we look for founders that are customer obsessed, and are inclined to do the careful work of customer development that makes the pre-seed really productive. The second was a B2B SaaS company with a particular product thesis that needed to be tested prior to their building out a larger team or a commercial-grade product.

Cofounder 120

Cofounder Finance Founder Syndicate 120

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Customer Development Help Affordable Customer Development Support! Please Share! Feel free to Contact me.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Startup Lessons Learned

MARCH 20, 2009

In a presentation you gave to one of Steves classes you mentioned how common sense all this customer development stuff seems in theory, but is relatively difficult to pull off on in practice. It would be nice if you could deconstruct why the customer development model is challenging to pull off in practice?

Lean 68

Lean San Francisco Continuous Deployment DC 68

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

JULY 3, 2014

Their purpose is to put the people behind company decision making in the shoes of the customer. What Customer Personas Are NOT. The post How To Create Customer Personas With Actual, Real Life Data appeared first on ConversionXL.

Customer 133

Customer Analytics Conversion Lead Generation 133

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. Customer Development. Codeacademy.

Software Review 53

Software Review Technical Review Startup 53

www.rocketwatcher.com

DECEMBER 5, 2011

b2b marketing. customer development. customer retention. customer service. Ive also held executive positions at Siebel Systems and IBM. Powered by Postrank. Tags advertising. advisory board. advisory council. competition. content marketing. early adopters. innovation. lead generation. leanstartup.

Naming 41

Naming Startup Product Name Framework 41

Rob Go

JANUARY 28, 2016

Third, we look for founders that are customer obsessed, and are inclined to do the careful work of customer development that makes the pre-seed really productive. The second was a B2B SaaS company with a particular product thesis that needed to be tested prior to their building out a larger team or a commercial-grade product.

Cofounder 28

Cofounder Finance Founder Syndicate 28

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. “ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. Talk to people. generational).

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

SEPTEMBER 24, 2012

This enables you to truly understand your customers and to help them. Know your talents, develop a skill people value. I had been doing B2B sales for several years, and I was really good at it. Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. I was wrong.<

Panama 124

Panama Africa Internet Email 124

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The Phantom Sales Forecast – Failing at Customer Validation - Steve Blank , July 22, 2010 Startup CEO’s can’t delegate sales and expect it to happen. Customer Validation needs to have the CEO actively involved.

Software Review 217

Software Review Startup Venture Capital Technical Review 217