View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

JULY 6, 2018

Background Reading: Why startups need signals. See: Startup Accelerator Anti-Dilution Provisions; The Fine Print. However, for the most in-demand startups, over-committing on future participation rights can become a problem because it can require you to raise more money than you really need to. Anti-Dilution.

Dilution 48

Dilution Startup Technical Review Equity 48

ConversionXL

JUNE 2, 2022

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

The Startup Magazine

JANUARY 10, 2022

A thorough understanding of the target audience , their demands, and motivations is required for this. With the growing use of social media, it is now necessary for B2B businesses to federate a community and form bonds with their consumers. Your leads’ conversion. Nature your Leads. Social media . Email Marketing .

Lead Generation 209

Lead Generation Marketing Social Media B2B 209

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

Demand 115

Demand Affiliate Audience Leadership 115

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

David Teten

SEPTEMBER 5, 2014

I was excited to see that GLG (formerly Gerson Lehrman Group), the industry leader, is now offering a professional network service geared to the needs of the startup community: GLG Share. Like many established finance & media companies, GLG knows that the tech startup sector is a growing part of the economy.

New York 114

New York Technical Review Networking Advisory Board 114

Austin Startup

APRIL 17, 2017

Check out which Capital Factory startups are looking for you to join their team! To Apply: Email your resume or detailed LinkedIn profile & short description of why you’re interested in startups, particularly JustLegal, to rc@justlegal.com. The Clubhouse is Now On-Demand | Partake. Talk To A Lawyer Now SkimKing, Inc.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 75

Marketing Differentiation B2C PR 75

Ben's Blog

MAY 15, 2020

If you’re Expedia or Booking, regardless of whether or not people are looking at flights, my guess is the percentage of people who look up a flight versus actually book the flight, that conversion rate is probably down. ” And then all the way to the demands question, of how many people are in that activity.

Founder 36

Founder Conversion Technical Review Cash Position 36

Both Sides of the Table

APRIL 21, 2020

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. We talked about what startup CEOs should do in these situations and how to think about these renegotiations. Other companies have only seen a slight decline and may be expecting demand to return to normalcy later in the year.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Rob Go

JANUARY 12, 2015

Prices in the startup world are relatively high. You may not be able to control the operational complexity and economics of your business even though there is a lot of demand. Traction for Consumer, Team for B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Prices in the startup world are relatively high. You may not be able to control the operational complexity and economics of your business even though there is a lot of demand. Traction for Consumer, Team for B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Tidal Wave 2: Startups are more expensive to grow. Consumers (like us) demand it. The Three Tidal Waves Coming for Your SaaS Business. Tidal Wave 1: Buyers now prefer to self-educate.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

YoungUpstarts

FEBRUARY 23, 2016

For a startup leader, it can be tough to make waves in your industry and draw attention to a new endeavor. This challenge is all the more prominent this year, with the tech industry battle for VCs , amid fears that the startup bubble could be on the brink of collapse. A great blog incites a conversation.

Colombia 100

Colombia Audience Internet Conversion 100

Austin Startup

JULY 12, 2010

At a micro level, the customer is always right, and winning passionate users is most often a matter of enabling authentic conversations and giving people at those endpoints enough power to make a difference. Get smart about how your data is used, and demand fair means by which to contribute. Forest for the Trees.

Customer 80

Customer Harvest B2C Technical Review 80

ReadWriteStart

FEBRUARY 27, 2018

They must pay attention to continue personalizing future sales with the insights gained through those conversations. These are just some of the ways digital sales tools can reduce wasted time and help sales teams increase productivity for a higher rate of lead generation and conversions. Employing Digital Sales Tools. Sales Training.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. more on this below).

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. more on this below).

Asia 48

Asia Indonesia B2B Singapore 48

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. My service startup quickly grew and became a platform to identify new problems we could solve for clients. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

JULY 14, 2022

She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. The rise of the on-demand webinar has happened over the last ten years. So I spent over 12 years in, in startups. This is John Jantsch.

Technical Review 83

Technical Review Demand Cofounder Video 83

SoCal CTO

NOVEMBER 11, 2009

We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Oh, and I forget to mention in my introduction about B2B. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Like your idea of the 30-minute phone conversation too.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

APRIL 1, 2020

So here’s a five-day playbook to help CEOs of cash-flow negative startups, or ones about to go negative, assess the new normal and respond with speed and urgency. For companies burning cash, such as startups, how much cash do you have? For startups: source of VC money? Those that don’t may not survive. External Assessment.

South Korea 334

South Korea Salary Business Model China 334

VC Cafe

OCTOBER 31, 2022

It’s a tough time for a lot of startup founders right now. Mature startups with proven business models and the potential to reach the public markets within a few years will be the safest place to park any new venture capital that comes into the ecosystem. Startups, Don’t Pin Your Hopes on VC Dry Powder ( Source ).

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

TechEmpower

FEBRUARY 10, 2016

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. Conversely, a low-performance application might have an architectural bottleneck through which many request types flow (e.g.,

Web 200

Web Technical Review Architecture Caching 200

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

APRIL 13, 2017

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

Social Media 61

Social Media Media Marketing Lead Generation 61

crowdSPRING Blog

JULY 19, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 33 Startups That Died Reveal Why They Failed | Business Insider – [link]. The Secret To Building Great Startup Teams That Do Amazing Things – [link].

Social Media 94

Social Media Small Business Design Media 94

David Teten

DECEMBER 3, 2019

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 2) Market . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Reid Hoffman

AUGUST 17, 2021

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Steve Blank

NOVEMBER 5, 2009

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. The goal of their startup in this stage becomes “getting funded.”

Customer Development 267

Customer Development Developer Customer Silicon Valley 267