Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37

Cost Marketing Audience Media 37

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. This was before Peachtree Software was formed as an entity; but our precursor team was already working on software, and we were operating a fledgling software exchange for a variety of Altair vendors.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

David Teten

SEPTEMBER 5, 2014

We’re not mainly for B2B companies or later stage companies or anything like that. And on the periphery, we like to help our members with some basic resources, at no additional cost. In most cases our teaching members are happy to offer their advice at no cost. David Teten: How do startups sign up? It varies case-to-case.

New York 114

New York Technical Review Networking Advisory Board 114

Austin Startup

JULY 12, 2010

He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life. Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today.

Customer 80

Customer Harvest B2C Technical Review 80

Hearpreneur

APRIL 3, 2016

I built and grew a business with the key differentiator being speed. Our projects will begin to have a financial or operational impact within the first 90 days. This builds momentum and reduces the cost of the professional services. As you likely realize, online marketing services are, at heart, a B2B solution.

Naming 48

Naming Technical Review PR LLC 48

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator. While all keyword tracking tools (to my knowledge) don’t work with search operators, they do, of course, work with brand names appended to the keyword phrase.

Analytics 68

Analytics Metrics Technical Review Search 68

Hearpreneur

FEBRUARY 19, 2020

While the technology for canning labels is not novel as it stands alone, our biggest accomplishment to date has been our ability to pair custom design and printing with local craft beverages and expert post-canning label operations to develop a novel supply chain and business model in the highly-regulated beer industry.

Los Angeles 89

Los Angeles Southern California San Francisco Entrepreneur 89

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

FEBRUARY 12, 2015

It’s not about following a checklist from a blog post, that’s not how great people operate. Sure you *could* have a whole team – but more people adds more complexity as well as cost. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings.

Conversion 48

Conversion Analytics Software Review Hiring 48

Duct Tape Marketing

NOVEMBER 15, 2023

So I have three consultancies that I operate. I only work with B2B clients as well into service delivery. And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. If you're B2B, it should be LinkedIn. So, how do you define fractional CMO? Ryan: Yeah, absolutely. And then basically.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

AUGUST 10, 2021

You could be a victim of identity theft: Most of the businesses that sell Instagram followers or engagement are fly-by-night operations. Whatever makes your brand stand out and differentiate , use that on Instagram, too. One B2B brand that does this well is social media scheduling platform Later.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. The second section takes a similar approach while directly addressing a common objection: the high cost of furniture shipping. Klenty operates in a competitive landscape, with its two top competitors Salesloft and Outreach owning a majority market share.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM.

Demand 132

Demand Vertical Campaign Channel 132

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Up and Running

AUGUST 7, 2019

Your business’s operations have changed. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. You can outsource warehouse and fulfillment to someone like us who specializes in it, or you can run the operation from your site. Be mobile-friendly. Again, it depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. Company like ours, signposts, we are a B2B or business to business company. They have a certain budget in mind.

Software Review 89

Software Review Marketing Technical Review Michigan 89

Up and Running

OCTOBER 21, 2014

According to the SBA, 52% of all small businesses are home-based and of the 28 million small businesses in the US, 22 million of those are operated by people who consider themselves self-employed (they have no employees and no additional payroll). Either way, it’s a good idea to break your costs into two distinct types of spending.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. We are a B2B or business to business company. It's a very differentiator too. They have a certain budget in mind.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. Because the business is oh this is a cost center, this is, you know, talking to my customers, it's expensive. It kind of makes sense, right?

SMS 92

SMS Technical Review Channel Cofounder 92

ConversionXL

NOVEMBER 25, 2015

A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Sure, these phone sells cost time and money. When it comes to subscription product pricing, you’re not just guessing…are you?

Product 48

Product Retention Revenue Acquisition 48

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.

Internet 88

Internet Matching Vertical Hosting 88

ConversionXL

JULY 9, 2015

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. What industry are you operating in? More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

NOVEMBER 11, 2015

High Cost and barrier for entry means that a lot of people dismiss it without really understanding the true benefits of the tool. It still can do more and can present more value than just about any other tool, but at this point the barrier to get to that value is not worth the additional cost for the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Aerotel Medical Systems. Allot Communications. BoomeRing Communication.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Reid Hoffman

JANUARY 13, 2021

Now, that may end up being a logistics network, that may end up being a kind of transport network in a way that they operate. And the way that Entrepreneur First is finding founders, bringing them together, matching them together, and having that sponsor B2B business ideas.

Incubator 36

Incubator IPO Networking Cofounder 36