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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing.

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It’s Back & Better Than Ever! Announcing NextView’s Everyday Economy Virtual Accelerator

View from Seed

With two successful accelerators under our belts, we’ve proven that going back to basics with smaller cohort sizes and zero demo days works. We’ve also proven that giving new, underrepresented, and geographically diverse founders a dedicated, hands-on chance leads to follow-on funding and additional accelerator success across the board.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos. It was built originally for A/B tests but you can easily adapt it to your personalization program. Firmographics.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

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How and Why the NextView Everyday Economy Accelerator is Different

View from Seed

of teams’ online pitch decks and recorded videos, as well as loved the dozens of second-round video conversations which we had with Founders working on quite compelling startups. Many of these Founders we wouldn’t have had an opportunity to connect with if we hadn’t launched this program.

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Timing Is Everything: How To Secure Early-Stage Funding

YoungUpstarts

by Ash Rust , founder and managing partner of Sterling Road. Apply to accelerator programs. Accelerator programs can be great preparation for your pre-seed or seed round. A lot of possible options exist, but look for programs that have histories of success and that actually invest capital (versus just providing advice).

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How Modern Marketers Earn Trust Today

Duct Tape Marketing

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. Key Takeaway: You say your company is amazing. So you know, that may not, that's a little catchy.