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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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The Real Promise of Gen AI: It’s in the Apps, Not the Pipes

VC Cafe

and it seems many investors and founders are focused on the infrastructure layer. I suspect many of the first-wave of GenAI startups targeting the application layer will fall victim to this as the big platforms expand and partner to offer similar features. These vertices offer the highest potential to disrupt established markets.

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Where We Are Investing in 2024

View from Seed

For example: Technologies: AI, IOT, Cloud, Blockchain Areas: Vertical SaaS, Crypto, Security, Consumer, Deep Tech There is nothing wrong with this approach, but it has never been native for us. This is why our firm is quite multi-disciplinary, and why my Partners and I often lead investments in overlapping areas. AI Picks and Shovels.

Vertical 194
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Who are the Major Revenue-Based Investing VCs?

David Teten

RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Bigfoot Capital.

Revenue 60
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled.

Marketing 110
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Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

For several months now, my partners and I have spent a lot of time talking about why we’re investing in the Everyday Economy. We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. Types of B2B Everyday Economy Companies. The answer is no.

B2B 120
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How to Fill Your VC Fundraising Pipeline

This is going to be BIG.

There are three main sources: 1) Other founders who raised *recently * in related areas. Even if you don’t know other founders well, founders are usually up for helping other founders. You could also accomplish this by poking around on Twitter for posts where people have asked “Who are the top B2B SaaS pre-seed founds?”

ChatGPT 78