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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. What customer retention strategies are working best for other florists? The post How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style appeared first on NextView Ventures.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

By using data to inform every decision, growth marketing delivers proven ROI by using resources you have in an economical manner. Use this information to identify the channels to reach customers and the type of content that they’ll relate to. Use this information to optimize for retention with: Transactional messaging.

Retention 113
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time. To get a realistic picture of how your business is doing, you need to also account for customer retention.

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30 Entrepreneurs Share Their One Prediction for Business in 2022

Hearpreneur

In some ways, that's great because we can involve more people and get information faster. 8- Growth factor- labor retention rates. With the current labor market , 2022 is the year in which businesses are going to sink or swim based on their labor retention rates. Businesses will need to focus on empathy.