ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? To what points in the customer journey do they correspond?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa. How can ecommerce companies compete with Alexa? Voice, video, and an Amazon-free result.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. There are several ways to do qualitative research effectively and affordably, the main ones being: Customer interviews.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. Or, customize the layout of the car (boo BMW boo!)? Or, tried to submit a lead?

Design 86

Design Software Review Mobile Analytics 86

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. Record it with video.

South Africa 310

South Africa Europe Disintermediation Poland 310

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. Chapter 9 Emerging Analytics: Social, Mobile, and Video. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve. Glory will be yours!! We make love to 'em all!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? From B2C to B2B.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. ” In two separate studies conducted by Pivot , it was found that most companies haven’t even asked what their social customers wanted.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. This can include location, industry, customer target market, and business goals. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners).

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Shopbop: (Luxury) Ecommerce and Branding Done Right! . AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Shopbop: (Luxury) Ecommerce and Branding Done Right! The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). If you have ecommerce you will see key metrics related to money making. So what else is going on?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Is the customer intent contained in the keywords telling you how to change / improve the page? Now it is not hard to figure out how to measure performance!

Analytics 90

Analytics Search SEO Metrics 90

crowdSPRING Blog

SEPTEMBER 5, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Want to become better with CSS?

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. A good example, for e-commerce and non-ecommerce sites, is [link]. Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. I have a higher standard for who our customer is. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up.

Web 138

Web Analytics Technical Review Affiliate 138

View from Seed

AUGUST 2, 2017

The physical office hasn’t been rendered obsolete by any means, but IP video conferencing has fundamentally changed how and with whom many people work on a daily basis. While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. B2B and B2C. Doesn’t work like that.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

AUGUST 27, 2019

In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). This post contains video, click to play].

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. How else will we be recognized as the magnificent creators of business value, rather than people who whine about data (or worse, much, much worse, JavaScript tags and s.props and custom variables)?

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.”

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

MAY 23, 2017

Even this morning in the last couple of days there’s been a popular video going on this guy talking about how Amazon is not profitable and disrupting retail and it’s not true. They just know that the times are changing, we’re leaving in a world where customers are on quicksand and the marketplace is on quicksand.

Tampa 35

Tampa Florida Customer Audio 35

ConversionXL

AUGUST 5, 2015

As customers we buy products that make us feel good about ourselves, products that change us and make us better. By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Occam's Razor

JUNE 7, 2017

I adore building meaningful relationships – the kind of long-term connections where a brand truly gives a f about their customers, and gives something of value in exchange for their attention. The one thing a travel company would have in common with travel customers. I hate pimping (what marketing has come to be). 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. You can see one of the ways how this network effect works for Bazaarvoice and its clients in this Bazaarvoice Connections video.

Networking 48

Networking Fractional CTO CTO Hire B2C 48