ConversionXL

MAY 22, 2017

That was designed to allow information storage and manage customer contact information. Back to those (early) days when Marketing Automation was just born, the world was web-centric. Valuable customer data is buried in these disconnected tools. The huge amount of customer data you’re generating, it’s silo’d in these tools.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Steve Blank

MAY 29, 2011

Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Startup Genome Report.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

ReadWriteStart

JANUARY 10, 2020

Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. Customers can relate to such lifestyle graphics. Order inventory.

Startup 78

Startup eCommerce B2C Metrics 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? To what points in the customer journey do they correspond?

B2B 48

B2B Conversion B2C Sales Cycle 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Consider the customer journey. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

SEPTEMBER 27, 2019

When it comes to web design, usability is very important. Loading delays also reduce page views, decrease customer satisfaction and reduce the conversion rate. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. Poor usability. Minimize redirects.

B2C 147

B2C Flash B2B Lead Generation 147

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Ad Industry Metrics. Skip promotional-speak to build customer trust. More Categories.

Social Media 86

Social Media Media B2C New York 86

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. Content is the king when it comes to acquiring customers or expanding your user base. Solving the queries of your customers.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

Programming 97

Programming Revenue Analytics Software Review 97

SoCal CTO

NOVEMBER 10, 2009

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. It was also beneficial because I got some good experience with both B2B and B2C business models. Fascinating that you are going against the trend of trying to make everything a web application.

Management 150

Management Product Entrepreneur Silicon Valley 150

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). You can track mobile websites just fine with your standard web analytics tool. I kid a little of course.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. Just do it.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Startup Lessons Learned

MAY 14, 2009

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Im working on a future post where Ill share the details of how I used customer development to shape both the content and packaging of this event, so look for that soon. It was a disaster.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But it’s equally true for existing customers!

Search 71

Search PPC Kansas City B2C 71

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Yes, an increase in followers is important but not the golden metric of success.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. We work very hard. We torture SiteCatalyst. Why this sad state?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. The picture above is from my first book, Web Analytics: An Hour A Day, from page 235.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. What about people who might not yet be Walmart customers?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. and we'll also use the Custom option to set up some goals. And, that is how it should be. That was not too hard, right?

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

VC Cafe

MARCH 15, 2016

However, after a few weeks of trying to make customers fall in love with what you’ve created, you realise that nothing is as easy as “build it and they will come”. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Even if you don’t sell directly on Amazon, you can still gain access to its customers by creating a Skill for Alexa. There is further potential to compete with Amazon on the open web. Competing with Amazon across the web.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 5 Ways to Create an Engaging Customer Experience – crowdspring.co/W6LVm2. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? From B2C to B2B.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Actually, 81% of people feature at least one video on their brand site. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. And what metric should you focus on in this proper end-to-end view? We are not going to accept stopping where our web analytics data stops.

Analytics 139

Analytics Aggregator Channel B2B 139

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Startup Lessons Learned

OCTOBER 23, 2009

Lessons Learned by Eric Ries Friday, October 23, 2009 Case Study: Using an LOI to get customer feedback on a minimum viable product How much work should you do on a new product before involving customers? But other times, the right way to learn is actually to show a product prototype to customers one-on-one.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. B2B and B2C. Customize it and improve however you see fit. The latter is much more important, it’s the key metric you want to pay attention to.

Analytics 48

Analytics Technical Review Conversion Framework 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Effectively measuring and understanding your CAC and CLTV metrics are key to future success.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. So, the very design of your blog shows how much you care about your customers/prospects. How does your customer service team respond to questions? There’s no way this business is any good at what it does”.

Audience 77

Audience B2C Sales Web 77

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Take the steps a customer takes to complete a task (e.g.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. You can hover over each box to get a sense of the key metrics. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)!

Analytics 143

Analytics Sierra Leone Channel Conversion 143