Both Sides of the Table

AUGUST 29, 2012

But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. He talked in the video about how he finds it helpful in companies to think about practical theory and frameworks for thinking about company strategy. I don’t know the company or the details first hand. I agree with him.

Southern California 279

Southern California Detroit Los Angeles California 279

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

AUGUST 21, 2019

Companies with a product-led growth strategy may focus on: Free-trial starts; New users. Watch a product demo. Your product may be expensive. Your product may have a steep learning curve. If I start a free trial now, there’s a chance I can get value from the product today. Product Aware. Schedule a demo.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

MAY 1, 2019

In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product. A prospect’s first impression of your ads, whitepapers, product page, etc.,

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Austin Startup

NOVEMBER 29, 2017

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers, and competencies. Building a product around the needs of actual users is the best way to develop something that will actually create value, but also to validate demand ahead of pouring more resources into your venture.

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adding the product to their basket was the right thing to do. Image source.

Email 136

Email Customer Marketing Software Review 136

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 420

Customer Marketing Lean Vertical 420

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. It will come with a lot of autonomy and clear expectations for success, but you should know the basics of online marketing and be able to function productively without being micro-managed.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 31, 2021

For example, when building the first version of their product, the app development agency’s clients would download popular (and similar) apps to garner inspiration for their product roadmap. Much like your audience analysis report, it will ensure everyone involved in the planning, production, and distribution process is aligned.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Lessons Learned

JULY 5, 2010

While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. In fact, they probably will. In fact, they probably will.

Customer Development 166

Customer Development Developer San Francisco Customer 166

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. But here’s some examples or frameworks to consider. A) Pre-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

YoungUpstarts

MAY 24, 2017

A few months ago we’ve started working on our product – Chanty business messenger. We didn’t know how to price our product. In a free trial you offer customers the full version of the product for a limited period of time – usually from 7 to 30 days. Free with ads model is popular within products targeted to B2C markets.

Startup 173

Startup Viral Silicon Valley B2C 173

Duct Tape Marketing

NOVEMBER 23, 2016

Often, this is a product of the “quantity drives quality” line of reasoning – the higher the volume of leads generated, the more likely it is that some of them will be “good.” How Lead Scoring Increases Marketing ROI & Sales Productivity. focusing your sales team’s time and effort on those leads that are qualified.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Equity Kicker

FEBRUARY 7, 2017

This chart, from First Round Capital’s recent post Leslie’s Compass: A Framework for Go-To-Market Strategy is super interesting. The power of this framework is that it can expose fundamental challenges to the viability of a plan even when it is only a concept, and then it can suggest ways to address those challenges.

Marketing 60

Marketing Framework B2C Valuation 60

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Another biggie is to build a core set of customer personas.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 12, 2017

Typically happens at the end of the product lifecycle. E.g. Someone is very interested in a particular product. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. PAS framework: problem, agitation, solution. Image Credit. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

OnlyOnce

FEBRUARY 21, 2018

Or pick an even more extreme example – gas stations, where there’s even more limited brand loyalty and even more product commoditization. I’m a big believer in the diminishing differences between the B2C and B2B universes, but this area may be one where the difference is still sharp. No, thank you. If so, see the next two questions.

B2B 74

B2B B2C Vertical Reputation 74

David Teten

SEPTEMBER 23, 2017

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. To measure product usage and traction over time, we use tools like Alexa , AppAnnie and Google Analytics. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. With each passing year, we’re seeing the expansion of Google Ads.

Search 71

Search PPC Kansas City B2C 71

David Teten

DECEMBER 3, 2019

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

OnlyOnce

FEBRUARY 21, 2018

Or pick an even more extreme example – gas stations, where there’s even more limited brand loyalty and even more product commoditization. I’m a big believer in the diminishing differences between the B2C and B2B universes, but this area may be one where the difference is still sharp. No, thank you. If so, see the next two questions.

B2B 48

B2B B2C Vertical Reputation 48

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc.

Analytics 48

Analytics Technical Review Conversion Framework 48

Up and Running

NOVEMBER 3, 2016

If you are working on a minimal marketing budget, Nathalie Lussier of AmbitionAlly recommends Scrivener as an affordable option for organizing your content marketing production process. Scrivener is one of my go-to tools when I need to plan out an email automation sequence, for example, or a new product launch,” she says. “I

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

FEBRUARY 12, 2015

Why are people doing what they’re doing on the product page? Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. What’s the context? Who is deciding over what? Who all are involved? What does the purchasing process and cycle look like?

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

APRIL 27, 2019

product or service) you’re mapping, the design will differ. A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. You can watch the full talk here: What does a great customer journey map look like? No two journey maps are exactly the same. Image source ).

Customer 100

Customer Analytics B2C Conversion 100

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. Cross-selling recommends additional products that complement the one being bought. Focus on value.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 10, 2020

John Jantsch: So before we get into kind of the framework and what the book is really, kind of breaking the book down in chunks, what would be the scope of the application? So the first chapter in the book, the first content chapter, the first letter in the framework, is an R for reactance. I mean, people need to change bad habits.

Sales 63

Sales Marketing Framework Pennsylvania 63

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer satisfaction is simply an attitudinal measurement of satisfaction for a product, brand, or experience, and may not have anything to do with loyalty or repeat experiences.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer satisfaction is simply an attitudinal measurement of satisfaction for a product, brand, or experience, and may not have anything to do with loyalty or repeat experiences.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Why can't they build their own store, newspaper, library, product catalog, ad experience and so much more in six clicks? I absolutely love Ability Level, Has Owned Product For and Uses Product! And, it gets better.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't go all crazy with display ads, just focus on your brand, products and services. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Run a bunch of search queries with the intent of looking for the company's products and services. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Awesome, right? #3.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. If you don't fall into those two categories then this social media measurement framework might not apply to you. to quantify that.

Social Media 165

Social Media Metrics Conversion Media 165