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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce. BUSINESS-FOCUSED (B2B). Network Effect B2B.

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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another.

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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

For example, one of Amazon’s top cultural beliefs — what the e-commerce giant refers to as Leadership Principles — is “Customer Obsession.” She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

Instead, we build what we refer to as “painted doors.” Gamification isn’t the domain of B2C or gaming sites alone. Use “Painted Door Tests” to test potential features. Many companies (my own included!) have built products they think people want before they test that assumption.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Customer Lifetime Value (LTV) refers to the total revenue you expect a customer to generate during their stay with your business. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. However, CAC treats them equally if they both convert from the same marketing effort. Image source ).

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How to Build an Effective Referral Program

Duct Tape Marketing

When you understand their wants, needs, and behaviors, you can create a referral program that draws them in and encourages them to refer their friends. An often-used technique in building a referral program is offering a reward to customers who refer your business. What do they like about your business? What keeps them coming back?