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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Product should be your main channel for customer acquisition, retention and expansion. But we put an even bigger focus on the value that smaller groups and relationship-building have. Gaetano DiNardi.

B2B 94
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The first step is to have a domain name that matches your business name. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. And that can make or break your customer retention, especially in the early stages.

eCommerce 133
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A Complete Guide to YouTube Analytics

ConversionXL

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Who is your channel for? Time-to-value is much more important.

Analytics 134
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Why Email Automation is a Must For Your E-commerce Businesses

The Startup Magazine

Email marketing is one of the most popular channels of communication and information exchange. It even takes into account the search and purchase history of customers to recommend them products matching to their interests. From helping you nurture and engage your leads to improving customer retention, it can do it all.

Email 166
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Are Agile Innovation Methods Right for Your Team?

The Startup Magazine

HR Trend Institute defines agile HR as “a way of working and organizing certain HR functions that facilitate responsiveness and adaptiveness of activities and structures, facilitating the flexibility in matching workforce fluctuations to demand, and the way HR function supports the organization in becoming more responsive and adaptive.”

Agile 88
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases. For more post-purchase conversions, you’d better double down on the ones that bring strong cohorts with high retention rates.

Retention 126