ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Startup 335

Startup Social Media Metrics Viral 335

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102

Startup Professionals Musings

SEPTEMBER 28, 2015

Thus, it needs an advantage to rise above the crowd, such as a patent and trademarks, unique market positioning or support from industry partners. As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 83

Software Review Marketing Metrics Analytics 83

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. What is some of the critical metrics that matter? Note that each market – web/SAAS/physical products – and channel – online/direct sales – has different metrics and a different funnel steps.)For

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Give CTR a BFF.

Metrics 159

Metrics Analytics SEC Acquisition 159

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Top From Our Partners.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works.

Wiki 315

Wiki Lean Management Business Model 315

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 120

Social Media Metrics Viral Channel 120

YoungUpstarts

JANUARY 11, 2018

By saturating one market or sub-market at a time, we started building the best marketing channel there is: word of mouth (WOM). We created virality in small pockets, such as Venice Beach, California, and the virality spilled over to the next pocket, Santa Monica.

Los Angeles 133

Los Angeles Investment Bankers Cofounder Viral 133

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? Who are our partners? Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Viral Acquisition Ratio. Web Metrics. Total Visits.

Balance Sheet 303

Balance Sheet Startup Burn Rate Metrics 303

mashable.com

MAY 24, 2011

David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. Eads makes the argument that it is “critical&# for brands to seek to support as many mobile devices as possible.

Mobile 90

Mobile Web Social Media Software Review 90

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) Also consider an area for its potential business partners (software integrators, resellers, etc.) in place before you expand. All Rights Reserved.

France 77

France Marketing Social Media Startup 77

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Bessemer Venture Partners Expands BVP VII Fund.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

YoungUpstarts

SEPTEMBER 13, 2018

Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels. Content doesn’t have to “go viral” to benefit your business. Often, there are multiple levels of vetting and approval before contractual decisions are made.

Social Media 113

Social Media Sales Cycle Audience Media 113

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

We have to go into the world and convince others of the same thing–customers, investors, partners, employees and so on. Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral. Do you understand the channels to market? Metrics and lines in the sand.

Lean 284

Lean Analytics Metrics Viral 284

Startup Lessons Learned

MARCH 13, 2009

Establish credibility with potential partners. You need to combine your product with others, and this requires partners like OEMs or system integrators. A marketing launch can help you get in the door with those partners, if youre having trouble getting their attention. If the viral coefficient is 0.9, before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

DECEMBER 14, 2017

At what point did you feel like you outgrew your ability, you and your partners, I guess in this case, ability to actually run that company? Over that eight year, eight years of time, actually some of the partners come and went. Matt Watson: Well, so that’s a good question. Do you know the book I’m talking about?

Kansas City 39

Kansas City CTO Hire Las Vegas Software Developers 39

Reid Hoffman

JANUARY 19, 2021

On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way). They might both be accomplished writers or editors, but for a particular project, each partner focuses on a single role, and their different foci make the partnership stronger.

Startup 36

Startup Cofounder Advertising Hiring 36

Hunter Walker

JULY 29, 2017

When I freed up time, I asked the partners if I could start attending the trading classes even though I hadn’t been hired into that role, and that’s how I became a trader. That’s not representative of reality, but most regular people aren’t on social channels talking about how they vaccinate their children.

Social Media 82

Social Media Campaign Media Marketing 82

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. No one can memorize all metrics.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Put the consumer experience and brand above stale marketing metrics. Strategy #1: Ask The Experts.

Campaign 134

Campaign Marketing Design Differentiation 134