Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. The first input is CAC. Customer acquisition cost.

Metrics 150

Metrics Cost Acquisition Startup 150

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Ahrefs’ Site Explorer reveals insightful SEO metrics and data about any website or URL.

Metrics 89

Metrics Web Analytics Advertising 89

Up and Running

DECEMBER 1, 2020

Your user experience can delight your customers, pushing them to spend more or increase your average conversion across your website. . In the past eight years, I have been designing for eCommerce brands and I’ve learned some handy tricks along the way. Once captured, the next hurdle is getting them to convert.

Conversion 90

Conversion Sales Software Review eCommerce 90

ConversionXL

APRIL 23, 2019

Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Metrics to keep in mind: Average transaction value; Average quantity per transaction. It hurts conversions.

eCommerce 115

eCommerce Design Software Review Technical Review 115

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. But even data-driven attribution , robust as it may be, usually improves attribution of form fills or PDF downloads—marketing metrics that may be weak indicators of sales.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. BUT this is the real world. ” Finding The Companies Who Optimize. Tell me if this sounds familiar.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa. How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 15, 2019

This is a conversion-focused benchmark analysis of four competing beauty and cosmetics websites : Clinique. We later modified the methods to include conversion-focused metrics to benchmark 5 nutrition websites , plus many many more as the basis for our ecommerce best practice guidelines. Why we chose this process.

eCommerce 119

eCommerce Mobile Database Design 119

NZ Entrepreneur

APRIL 25, 2024

If you’re looking to sell products and services online their ecommerce plans range from $US45 a month to $US81 a month when billed annually. Ecommerce For those wanting to build an online store, Squarespace’s built-in e-commerce service allows users to create and manage online stores directly within the Squarespace platform.

eCommerce 52

eCommerce Hosting Analytics Bandwidth 52

mashable.com

JULY 10, 2012

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

The Startup Magazine

MAY 12, 2022

With so many people investing in eCommerce, it’s easy to wonder whether you’ll get lost in the shuffle of it all. You may need some eCommerce marketing tips to help you stand out in this saturated market. While it is unclear how much Google uses speed as a metric, what is clear is how users treat a slow-loading website.

eCommerce 141

eCommerce Analytics Framework Mobile 141

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Customer surveys are an integral part to the ResearchXL conversion research process. You can also use them as conversion research to develop test ideas and hypotheses.

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

FEBRUARY 24, 2014

Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Metrics to keep in mind here: Average transaction value. Many ECommerce sites want buyers to sign up before they buy. Long story short: don’t do that, it hurts conversions, a lot.

eCommerce 133

eCommerce Design Software Review Technical Review 133

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

DECEMBER 4, 2014

Your conversion rate is not what it could be – and you know you need to do something about it. If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. Listening to people is a good idea, but you have to pay attention to the metrics. It depends.

Conversion 124

Conversion Technical Review Design Framework 124

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What are your key Startup Metrics ? eCommerce - Is this subscription? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? There's just too much variation. Administrators?

Developer 396

Developer Founder Viral Oauth 396

ConversionXL

SEPTEMBER 15, 2020

If you’re an eCommerce site , switch “Enable Ecommerce” to “ON” under “Ecommerce Settings” After you’ve done that, you can return to the same settings and switch “ Enable Enhanced Ecommerce Reporting ” to “ON” as well. Page load speed.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JULY 28, 2021

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Set up conversions and event tracking. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What are your key Startup Metrics ? eCommerce - Is this subscription? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? There's just too much variation. Administrators?

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Up and Running

AUGUST 26, 2020

Also, consider highlighting eCommerce capabilities that you have available while offering free shipping. Focus on creating content that your consumers can enjoy while staying home and highlight any eCommerce capabilities you have available. In addition, consider shifting your metrics to engagement as opposed to conversions.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

MARCH 26, 2008

We love our conversion rates. :) Really really. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. Conversion being just one of them ( "please please let me in, I want to be converted!!" oh conversions. : ). No Outcomes = No Happiness.

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

YoungUpstarts

OCTOBER 3, 2019

second delay can harm your conversions by up to 7%. And subsequent conversions. . A total of over 200 metrics are used, which is why on-site and off-site SEO should be under control at all times. . This will aid your conversions too. . Having 10-15 landing pages can increase conversions by 55%.

Sales 113

Sales Software Review Social Media eCommerce 113

ConversionXL

OCTOBER 31, 2014

Adding features like Demographics & Interests, and Ecommerce can help you see more about who your visitors are, the products you’re successfully selling, and how much revenue you’re earning. You can even see that it’s the highest converting page in terms of volume of conversions. You know, like this home page!

Analytics 134

Analytics Software Review eCommerce Conversion 134

ConversionXL

JUNE 30, 2016

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. ” Therefore it could take the form of a sales call, a live chat conversation, a game, or literally an infinite amount of other iterations. Add landing pages.

Conversion 74

Conversion Software Review Technical Review Advertising 74

ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. This may also be an opportunity to port Amazon learnings back to your ecommerce site. Click-through and conversion rates are critical. What doesn’t change.

SEO 113

SEO PPC Algorithm Software Review 113

YoungUpstarts

JANUARY 26, 2020

According to one estimate, retail eCommerce sales will top $700 million by 2023 , rising by 60% since 2017. Social shopping, omnichannel purchases, instant gratification, the ever-more crowded market, and the need to fully monitor your sales and marketing metrics all demand a full-body digital makeover for your business.

Sales 227

Sales Social Media Channel Technical Review 227

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do you measure conversations?

Video 48

Video Conversion Mobile Search 48

ConversionXL

JULY 22, 2021

If you run a large site with thousands of pages, like an ecommerce store, using robots.txt to disallow pages that don’t need indexing will give Googlebot more time to get to the pages that matter. Each of these tools will display metrics in a different way. This can increase bounce rate and hurt conversions.

Technical Review 162

Technical Review SEO Software Review XML 162

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source.

Equity 94

Equity Marketing Social Media Software Review 94