ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Maximize customer retention. United Airlines spent a long time recovering from that debacle.

Social Media 355

Social Media Media Reputation Viral 355

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Start with retention. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. We call it an MVP tree.

Product 436

Product Viral Channel San Francisco 436

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Listen to creative elements wherever you get your podcasts.

Retention 75

Retention Canada Channel Pay to Play 75

Startup Professionals Musings

MARCH 16, 2016

This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. These deals usually come with retention packages -- so be careful. How many of the terms defined above have you personally used in a conversation or explained in the context of your startup? Growth-hacking” marketing.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

ConversionXL

JUNE 24, 2014

We are always striving to boost conversion rates and encourage users to engage more. Tests conducted by web development firm Imaginary Landscape showed websites that require users to enter a large amount of data lost out in terms of conversions. People visit your site because you are offering something they are interested in.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

We are always striving to boost conversion rates and encourage users to engage more. Offering social login itself won’t automatically increase conversion rates. A relevant but slightly dated case study reported that websites that require users to enter a large amount of data lost out in terms of conversions. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% Retention / Churn. How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Maximize customer retention. United Airlines spend a long time recovering from that debacle.

Social Media 246

Social Media Media Reputation Viral 246

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Professionals Musings

DECEMBER 8, 2013

Join the conversation with Community Forums. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

JULY 11, 2013

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Increase customer loyalty and therefore customer retention. Before social networking, an unhappy customer might tell three people.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Increase customer loyalty and therefore customer retention. Before social networking, an unhappy customer might tell three people. Marty Zwilling.

Social Media 228

Social Media Media Customer Viral 228

SoCal CTO

OCTOBER 8, 2009

R : Retention - do they come back & re-visit over time? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience? R : Referral - do they like it enough to tell their friends?

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

OCTOBER 27, 2012

Join the conversation with Community Forums. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Maximize customer retention. United Airlines is still recovering from that debacle. You need to be there.

Social Media 271

Social Media Media Startup Reputation 271

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. As Chris said, be sure to include your Multi-Channel Funnel reports in Google Analytics in your conversion research process. (If

Analytics 78

Analytics Metrics Channel Software Review 78

Up and Running

JANUARY 22, 2020

When writing such posts, be sure that your tone and style of writing is helpful, descriptive, fun and conversational. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. And don’t forget to incorporate examples as needed. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

AUGUST 15, 2011

Join the conversation with Community Forums. These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

Widget 256

Widget Marketing Curation Audio 256

Lightspeed Venture Partners

FEBRUARY 6, 2013

When we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage. This engagement makes the experience more satisfying – it feels like a real conversation. Interestingly, Snapchat maintains the feeling of a one-on-one conversation even when messaging groups.

Viral 167

Viral Retention Social Media Conversion 167

Startup Professionals Musings

MAY 30, 2015

Join the conversation with Community Forums. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

Widget 120

Widget Curation Audio Aggregator 120

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Maximize customer retention. United Airlines spend a long time recovering from that debacle.

Social Media 120

Social Media Media Entrepreneur Reputation 120

ConversionXL

MARCH 16, 2016

Kind of like a good conversion rate in that sense, then. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. Use of multiple indicators instead of a single predictor model performs significantly better in predicting customer recommendations and retention.”

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

MARCH 15, 2016

Desktop user onboarding flows introduce you to a task management tool, a conversion research SaaS, etc. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. There are two different types of user onboarding flows: mobile and desktop.

Mobile 48

Mobile Retention Email Software Review 48

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Maximize customer retention. United Airlines is still recovering from that debacle. You need to be there.

Social Media 198

Social Media Media Marketing Reputation 198

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

Metrics 88

Metrics San Francisco Lean Viral 88

David Teten

MAY 1, 2013

Gaming sites with such sounds rank 44.18% lower, while adult sites with the same sounds rank 7.24% higher. .

Naming 114

Naming Semantic Venture Capital Startup 114

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. Marketing first. Product second. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. Marketing first. Product second. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

AUGUST 7, 2019

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

andrewchenblog.com

JANUARY 28, 2010

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

CPA 51

CPA Retention Viral Acquisition 51

Ben's Blog

MAY 15, 2020

If you’re Expedia or Booking, regardless of whether or not people are looking at flights, my guess is the percentage of people who look up a flight versus actually book the flight, that conversion rate is probably down. So you put them through a conversion funnel, let’s say, like a signup, and then they get into another lake.

Founder 36

Founder Conversion Technical Review Cash Position 36