Customer Equity Marketing Product Development 
Startup Professionals Musings
JULY 1, 2017
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Nevertheless, it’s an option that doesn’t cost you equity. Commit to a major customer.
Startup Professionals Musings
SEPTEMBER 13, 2022
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Nevertheless, it’s an option that doesn’t cost you equity. Commit to a major customer.
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ConversionXL
JANUARY 18, 2022
In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.
ConversionXL
OCTOBER 7, 2021
However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. Then we ship it to customers way before it’s ready.
Startup Professionals Musings
DECEMBER 6, 2019
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Nevertheless, it’s an option that doesn’t cost you equity. Commit to a major customer.
VC Cafe
FEBRUARY 27, 2024
Seed is about showing initial product market fit. Below are just a few contributors to the rise of pre-seed in the current market: Explosion of Micro funds – In recent years, there’s been a steep increase in the number of micro funds, which are generally below $100M in size.
David Teten
APRIL 1, 2021
I’ve recently advised a number of emerging private equity and VC funds who are wrestling with the question: What are the highest impact steps they can take to support their portfolio companies? . Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies.
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