ReadWriteStart

MARCH 7, 2022

Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Marketing Difficulty Is Growing. What makes marketing difficult or easy?

Marketing 198

Marketing Advertising Metrics Technical Review 198

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Operations 286

Operations New York City Technical Review Startup 286

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

Fractional CTO 75

Fractional CTO CTO Hire Technical Review Marketing 75

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. Leadership brand development.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

ReadWriteStart

JANUARY 13, 2024

Startups in the cybersecurity sector are facing a daunting market environment , contending with decreased valuations and increasing pressure to sell while competing for vital funding and collaborations.

Down Round 154

Down Round Marketing Artificial Inteligence Startup 154

The Startup Magazine

APRIL 14, 2022

While certain aspects of setting up a startup can be exhilarating, especially in the early stages of the business, there are also plenty of bumps along the road, big and small. So, before you start your startup and invest your time and money in it, you have to ensure your startup does not fail. Focus on marketing.

Startup 173

Startup Early Stage Naming Public Relations 173

ReadWriteStart

OCTOBER 2, 2023

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). It’s disheartening, but sadly, this is one experience that many startup founders face. Do you find yourself and your project in a similar position?

Design 105

Design Product Churn Rate Architecture 105

The Startup Magazine

DECEMBER 20, 2023

I saw a market opportunity to create a practice that not only provided exceptional care but would provide much-needed services in areas that desperately needed them. Dr. Noufal Mais: I’d say to first understand the importance of differentiation. You have to know your identity in your business, and build your brand around it.

Differentiation 148

Differentiation Canada Business Model Leadership 148

Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? He ties business success and your personal summit to elevating your customers’ experience with the following specific recommendations and key differentiators: Listen to the individual customer.

Customer 213

Customer Product Technical Review Marketing 213

View from Seed

DECEMBER 6, 2018

Another full-stack short-term rentals startup ? It seems as though in many categories, especially in consumer internet space, a handful of startups pursuing quite similar or even apparently identical ideas launch within months of each other. Another d2c gourmet pet food company ? Another affinity-based co-working space?

Seed Stage 120

Seed Stage Startup Cofounder Stealth 120

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 231

Marketing Demand Campaign Differentiation 231

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. Titles in a startup are not the same as what your job is.

Startup 317

Startup PR Public Relations Channel 317

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 120

Marketing Technical Review Startup Mobile 120

ReadWriteStart

MARCH 8, 2021

Every startup entrepreneur wants to see their company grow. But none of that can happen if you have an impediment to growth – an invisible (or perhaps visible) force keeping your startup from creating the momentum it needs to keep growing. . You could invest in marketing and advertising. Marketing/advertising channels.

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. Leadership brand development.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

Startup Professionals Musings

MAY 25, 2022

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. The same benefits also apply to a joint venture.

Technical Review 313

Technical Review Due Diligence Partner Cofounder 313

The Startup Magazine

AUGUST 8, 2023

There has been a rush in the last few months, with several startups and established players releasing video-to-video generative AI features with varying degrees of utility. Runway’s app was early-to-market in April, allowing video-to-video generative AI in an easy to use way.

Generative AI 148

Generative AI Video Technical Review Cofounder 148

The Startup Magazine

SEPTEMBER 16, 2020

If there’s one thing that we can learn from studying successful startups and corporations, it’s that there’s no singular path to entrepreneurial success. But at the same time, it’s clear that most high-growth startups do things a bit differently. The Differentiating Factors of High-Growth Startups. They Raise More Money.

Balance Sheet 107

Balance Sheet Startup Audience Retention 107

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

SEM 379

SEM Viral Marketing Widget 379

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41]

Marketing 73

Marketing Differentiation Sacramento Small Business 73

Startup Professionals Musings

JANUARY 31, 2018

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 159

Differentiation Customer Social Media Reputation 159

YoungUpstarts

SEPTEMBER 19, 2017

A good business plan forces you to think through the most important considerations in running a business by answering questions such as: What is your target market segment? Can you come up with a new strategy or differentiation for your business that would have a strong benefit to your customers? What is the nature of competition?

Business Plan 173

Business Plan Startup Venture Capital Differentiation 173

Startup Professionals Musings

JUNE 28, 2014

Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 255

Differentiation Product Social Media Reputation 255

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. That’s money that fuels our startup ecosystems. …But LPs Have Been Putting Out More Money Than They Are Getting Back.

Venture Capital 150

Venture Capital LP Silicon Valley Marketing 150

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

SEPTEMBER 12, 2022

With the online tutoring services market expected to have a CAGR of 14.7% Large Market. One thing you can be certain of is that as a tutor, you will have a sufficiently large market at your disposal. Competitive Market. The post Top Pros And Cons Of Starting A Tutoring Business appeared first on The Startup Magazine.

Reputation 147

Reputation Demand Web Development Social Media 147

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 290

Marketing Leadership Differentiation Equity 290

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 2:48] Has design been a key differentiator for Typeform? [3:23] Like this show?

Marketing 73

Marketing Differentiation B2C PR 73

Startup Professionals Musings

SEPTEMBER 19, 2022

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 308

Differentiation Social Media Reputation Cost 308

YoungUpstarts

JUNE 27, 2017

Startups typically lack the resources of larger organizations – cash, staff, and huge marketing budgets. Customer support is one venue where start-ups can differentiate themselves from their larger competitors. So, in this highly competitive tech world, customer service is critical to any successful startup.

Startup 182

Startup Agile Differentiation Software 182

Austin Startup

MAY 24, 2021

I’m going to talk about the market dynamics for Intelligent Process Automation, but first let’s take a moment to understand why this software is valuable for the companies that buy them. Look to build solutions with IPA when you need a highly tailored customer journey or process to differentiate from your competition.

Cofounder 94

Cofounder Marketing North America Acquisition 94

Startup Professionals Musings

SEPTEMBER 25, 2023

Many first-time entrepreneurs find themselves unable to bootstrap their startups, and also unable to find early funding at the venture capital level or even with angel investors. The average amount per startup has been $23,000, usually in the form of a convertible loan, rather than an equity investment.

Sweat Equity 274

Sweat Equity Elevator Pitch Startup Equity 274

The Startup Magazine

OCTOBER 27, 2019

With over 30 million small businesses in the United States, which include all ventures earning under $1 million annually, the market for sole proprietors is unprecedentedly popular. Small business failure is a high risk for any startup. Poor Marketing. In fact, they account for a whopping 99.9%

Technical Review 87

Technical Review Revenue Software Review Campaign 87

ReadWriteStart

MARCH 27, 2019

In case you aren’t familiar, they posit that there are two types of market opportunities when you create a startup from scratch. Blue oceans, by contrast, are all but free from competition, giving you more flexibility, lower costs, and domination over nearly 100 percent of the market share. Price points. Geographic locations.

Differentiation 78

Differentiation Startup Advertising Channel 78

ReadWriteStart

MARCH 27, 2019

The post How to Differentiate Your Startup in a Red Ocean Industry appeared first on ReadWrite. Netflix opened the floodgates to the world of streaming content, and they benefited enormously from being the only players in town (at least, for a few years).

Differentiation 114

Differentiation Startup Marketing 114