Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 12:52] How do you help somebody understand the importance of brand development? [15:17] How do you differentiate between execution and say planning?

Marketing 73

Marketing Differentiation Sacramento Small Business 73

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. He sets goals for MRR (monthly recurring revenue) to differentiate from one-time revenue, license revenue, services revenue and other.

Advisory Board 365

Advisory Board CTO Hire Fractional CTO Los Angeles 365

YoungUpstarts

JULY 2, 2020

A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” Many companies, in the face of declining sales, are becoming more aggressive in their marketing strategies. Here are a few things that you should be doing during the COVID-19 crisis: Empathize, don’t exploit.

Marketing 262

Marketing Metrics Channel Differentiation 262

Up and Running

SEPTEMBER 24, 2020

Optimize product development and marketing process. Understand how to monetize a product based on actual user needs. It is a good way to justify market demand for a product and then get support from investors or partners. The practice of building a minimum viable product is a long-standing one on the tech market.

San Francisco 106

San Francisco Audience SMS Demand 106

Steve Blank

MAY 28, 2009

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. Am I in a company with “invention risk?

Vertical 148

Vertical Silicon Valley Marketing Customer 148

Up and Running

DECEMBER 22, 2015

Angel investors are not impressed by projections of 30-40-50% or more profits on sales. Angel investors hate projections of sales based on some small percentage of a huge market, as in “if we get just one quarter of a percent of this $20-billion market.”. Finally, depending on context, those big market numbers can work against you.

Angel Investor 60

Angel Investor IRR Software Review Startup 60

YoungUpstarts

AUGUST 4, 2014

Through differentiated sourcing, companies can better hedge their risks in the event that the Chinese economy implodes. To market to Muslims, companies could take note of the holy month of the Ramadan, offer halal products, develop shariah-compliant Islamic financial services, or create mobile apps.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. Another great way to test your idea is to create a minimum viable product, or MVP.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

APRIL 6, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host Will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. Or are you happy to run just the local restaurant that is differentiator.

San Francisco 95

San Francisco Technical Review Incubator Silicon Valley 95

YoungUpstarts

DECEMBER 18, 2014

One of its primary goals was to galvanize product development by discovering often-unstated customer needs and creating solutions for them. Unfortunately, Toyota diluted that system in its drive for global expansion and global sales leadership. Make it a duty to dissent (even when you have to shoot down a HiPPO).

Employee 162

Employee Operations Global Dilution 162

Duct Tape Marketing

JULY 21, 2023

The Power of Differentiation in Your Core Message How to Identify Your Core Message? The Power of Differentiation in Your Core Message It's a truth that might feel a bit hard to swallow, but here it is: nobody wants what we sell. What is a Core Message? How to Create Your Core Message? What is a Core Message? At least, not really.

Marketing 46

Marketing Differentiation Audience Customer 46

Steve Blank

JANUARY 6, 2014

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs.

Continuous Deployment 331

Continuous Deployment Customer Agile Cloud 331

Steve Blank

JULY 29, 2013

It’s important to differentiate between ideas that have been or can be patented and ideas thought up late night in a dorm-room. They deal with the daily crisis of product development and acquiring early customers. A couple of caveats about founders with “ideas.” Great founding CEO’s live for these moments.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

YoungUpstarts

APRIL 18, 2017

In additions to crawling your competitors sites for pricing information, you can also crawl for product information. See what products your competitors are selling, what they aren’t selling and where you can either compete on the things they are selling or differentiate based on what they aren’t. Customer analysis. Better ads.

eCommerce 113

eCommerce Web Social Media Differentiation 113

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Software By Rob

NOVEMBER 16, 2009

Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. Geoffrey also talked through the product adoption cycle, but this was less applicable to the products I deal with as a Micropreneur.

Software Review 47

Software Review Software San Francisco RSS 47

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. Sign up for a demo and go through the sales process.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Rapid skimming. Take Netflix.

Product 142

Product Marketing Software Review Social Media 142

crowdSPRING Blog

MAY 17, 2010

This drives our own product development strategy, and we constantly ask for feedback and suggestions to help us understand how we can do better. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?); differentiation (can people tell it apart from other offerings?)

Marketing 84

Marketing Startup Small Business Viral 84

YoungUpstarts

JUNE 12, 2015

Writing a book requires an obvious level of time and thought commitment, but if the author wants to see any degree of commercial success, it also requires a commitment to promote and hustle sales. Differentiated Approach. A book is a social product, and there’s no overstating the need for ongoing participation by the author.

Marketing 100

Marketing Differentiation Distribution Audience 100

Both Sides of the Table

OCTOBER 17, 2010

Anyone who works in the venture business or frankly just lives in Silicon Valley will be used to hearing a buzz word rise up out of nowhere to capture the technology zeitgeist and find its way into every entrepreneur’s product development plan or every aspiring entrepreneur’s pitch deck. And of course – badges.

Silicon Valley 296

Silicon Valley Warrant Flash Differentiation 296

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. What is the growth stage of the product life cycle (and why is it important)?

Product 102

Product Marketing Social Media Channel 102

YoungUpstarts

AUGUST 17, 2015

Choose the numbers you’ll include in your elevator speech carefully and put them in context to support your product’s value proposition. Highlight your product’s key differentiators. Make sure listeners can easily understand why your product is different — and superior. Don’t forget the call to action.

Elevator Pitch 100

Elevator Pitch Differentiation Audience Sales 100

The Startup Magazine

SEPTEMBER 10, 2019

This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market. Venkat Ramasamy leads operations, business development, sales and marketing functions at CodeLathe. He has over 15 years of experience as a Product Development Manager at Schlumberger and as a Product Manager at Garmin.He

Founder 148

Founder Valuation Dividend Startup 148

Up and Running

OCTOBER 8, 2015

Instead, we built a product first (that’s expensive!) and then started hunting around for the right target market (that’s usually the cheap part of product development). Do it because it will improve your marketing and sales process. Do you have a plan for differentiating yourself from your competition?

Marketing 60

Marketing Forecast CTO Hire Finder 60

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? End result?

Customer Development 205

Customer Development Developer Customer Silicon Valley 205

ConversionXL

NOVEMBER 17, 2020

Price and plan-mix are complex areas to test because they impact several areas of your business and product, so any changes need to be made carefully. In addition, you need to coordinate with other teams that touch pricing, such as marketing, finance, customer support, and sales.

Revenue 121

Revenue Conversion Programming eCommerce 121

Up and Running

MAY 22, 2013

In a consumer product category such as household cleaning products, the industry success rate is a dismal 15 percent to 20 percent according to a Bloomberg Businessweek interview with former Proctor & Gamble CEO, Alan “A.G.” Half the companies in our survey experience budget overruns in new-product development.

Product 75

Product Marketing Forecast B2B 75

betashop.com

OCTOBER 8, 2012

million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months. I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing.

Technical Review 108

Technical Review Technology Software Review Valuation 108

abovethecrowd.com

OCTOBER 1, 2013

This is the art of conversion: improve your site’s conversion and you simultaneously increase operating leverage AND increase competitive differentiation – a truly powerful combination. Compare Amazon’s one-click experience with an e-commerce site that requires five pages of information input in order to affect a sale.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

SEPTEMBER 23, 2014

Product development budget: check. Product packaging? If you’re like most small businesses, product packaging is often a last minute detail for you, or at least not at the top of your priority list. It also helps you emphasize key differentiators, like price, ingredients, production process, and mission.

Product 94

Product Green Design Advertising 94

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Points of differentiation. Measurable value.

Product 96

Product Social Media Audience Software Review 96

Steve Blank

MARCH 1, 2010

Most competitive analyses are: 1) sales documents for investors and/or 2) an attempt to rationalize the founders assumptions. Product development salutes and gets to work building the product. And I had done my share. Here’s why. Prove What I Already Believe. It’s Part of the Plan.

Customer Development 262

Customer Development Metrics Differentiation Engineer 262

bhargreaves.com

MARCH 7, 2010

The reasons why I am not a big fan of development shops are too numerous to go into here. In brief, startups succeed because there is strong alignment of interests among all parties, especially with the people who are actually building the product.

Hiring 40

Hiring Technical Review Agile Software Review 40

ConversionXL

APRIL 17, 2019

As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. Katz continues: [A]ny researcher or product developer who has ever tried this approach understands its futility. Why were you looking for an X product? >>

Customer 120

Customer Framework Conversion Search 120

ReadWriteStart

OCTOBER 14, 2010

Well, my advice for Chak is to focus steadily on a worldwide list of greeting card distributors using Telewebsales and Sales 2.0 methodologies - in other words, don't invest in travel and in-person sales, but try to close as many deals as possible by phone and the Web. (On While you may not have the budget to spend $500,000 on Sales 2.0

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

Both Sides of the Table

FEBRUARY 17, 2011

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. I think many entrepreneurs under-estimate the benefit that capital early helps in being able to produce product and differentiate yourself in a nascent marketplace.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303