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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions).

Metrics 157
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Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios.

Lean 335
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Business Prenup: What To Do Before You Start A Company With A Partner

YoungUpstarts

Zyla, managing director of Acuitas, Inc., A CPA provides input on tax structure and metrics, and assists with due diligence related to your industry. If you stop working for the company, how will that impact your voting and distribution rights? Mark Zyla is a managing director of Acuitas, Inc., Congratulations!

Partner 208
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. were more distributed. We have well financed competitors whom despite competing with we respect deeply and when you see your competition launching in many markets it’s tempting to follow suit.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. It does not show data for non-US visitors to your site.

Metrics 60
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The result? Activation.

Retention 113
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. Yes, we’re sure.

B2B 100