Startup Professionals Musings

APRIL 7, 2017

Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Use referral programs to attract new customers and reward your current ones 7. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Set your sights on Google’s Popular Products 4.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

NOVEMBER 3, 2012

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Marty Zwilling.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

ConversionXL

SEPTEMBER 1, 2020

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132

Customer SMS Retention Acquisition 132

Steve Blank

MARCH 31, 2014

Companies horde cash and squeeze the most revenue and margin from the money they use. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

Startup Professionals Musings

AUGUST 25, 2011

Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Marty Zwilling.

Customer 242

Customer Technical Review Business Model Revenue 242

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. This is true whether the company is concept stage or ramping revenue. I’ve found a lot of companies in the region that have found a way to get to some level of revenue traction but haven’t broken out.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

YoungUpstarts

NOVEMBER 20, 2019

You may be able to generate revenue, but VCs want exponential growth. The market for our product was global, and we had unique advantages in terms of our product and how we distributed it to customers. Like you, they’re looking for opportunity. Be ready when it counts. But I also faced some significant hurdles. Tailor your pitch deck.

Technical Review 140

Technical Review Due Diligence Early Stage Differentiation 140

ReadWriteStart

OCTOBER 2, 2023

Use load balancing: Load balancing is a technique for distributing traffic across multiple servers. After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company. What do you want your product to do?

Design 105

Design Product Churn Rate Architecture 105

The Next Web

SEPTEMBER 15, 2013

Meanwhile, according to a recent survey by Layer7, more than 85% of companies expect to have an “API program” within the next five years. In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The reality: “API as a tactic”.

API 135

API Audience Dividend Programming 135

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Duct Tape Marketing

NOVEMBER 8, 2023

And so they basically said, well, if you want anything other than the graveyard shift, you need to bring in some revenue for us. And then eventually when I went into the corporate arena, I had the opportunity to work leading various areas like sales, marketing, service ops, distribution even. (02:13):

Customer 77

Customer Technical Review Employee Artificial Inteligence 77

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions).

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. for Harvard Business Revie.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Take Mailshake, an email marketing automation program. When they are, this is the kind of resource they’re going to remember.

Differentiation 129

Differentiation Sales Email Metrics 129

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

Growthink Blog

FEBRUARY 27, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? revenues from internet video services spanning user-generated content to television shows and movies will exceed $7 billion this year. Has the U.S. What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Annual U.S.

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Startup Lessons Learned

SEPTEMBER 15, 2008

I also owe a great debt to Kent Beck, whose Extreme Programming Explained: Embrace Change was my first introduction to this kind of thinking. (So Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

ConversionXL

NOVEMBER 6, 2017

In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source. Conclusion.

Chad 112

Chad Mobile Technical Review Aggregator 112

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? However there is a lot of value in looking at these same metrics for all other businesses. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Customer lifetime value (LTV or CLV) measures how much revenue you’ll make from a customer for as long as they purchase from you.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

OCTOBER 21, 2013

This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MARCH 19, 2020

Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. Even less does it mean high transaction volume or revenue. Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

MAY 16, 2016

Now with over 750 interviews of beneficiaries (users, program managers, stakeholders, etc.) In corporations, the CEO and executives have risen through the ranks for their skill on executing existing programs/missions. In companies this would be product line extensions, more efficient supply chain, new distribution channels.

San Diego 142

San Diego Metrics Indonesia Silicon Valley 142

YoungUpstarts

APRIL 28, 2016

As a sales leader, my professional life is filled with quotas, metrics and dashboards. Early in my career, I was always optimizing for percentage of quota attained, which is a typical sales metric and usually tied to your compensation. I had to evangelize new processes and programs, organizational changes and strategy shifts.

Sales 100

Sales Social Media Sales Cycle Japan 100

Board Effect

AUGUST 10, 2022

During their reviews, they must assess incoming revenue, outgoing expenses, and cash balances. In making decisions to approve expenditures, board members should take financial metrics into account. The amount of federal aid also impacts the staff, enrollment levels, and overall revenue. Student Success.

Government 52

Government Revenue Leadership Programming 52

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher.

Campaign 128

Campaign Analytics Metrics Search 128

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. SEO Paid Search Search Marketing. More Categories. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Steve Blank

MAY 3, 2011

Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). Of real interest was their evolving view of their revenue model. All the teams have crossed the Rubicon. .

South Dakota 217

South Dakota Business Model Lean United States 217

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Does the distribution match your goals? Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success).

Analytics 90

Analytics Search SEO Metrics 90