Distribution Metrics Restful Viral 
Occam's Razor
MAY 2, 2017
There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.
ConversionXL
SEPTEMBER 28, 2016
Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?
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A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Find and focus on one reliable distribution mechanism before diluting your time diversifying.
Berkonomics
APRIL 8, 2021
Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Well-tuned metrics are an absolute must. A story of an app from nowhere to near dominance. Fourth: measurement.
Steve Blank
NOVEMBER 16, 2009
What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It is related to business model.
ConversionXL
SEPTEMBER 10, 2019
In the rest of this post, I’m going to try to talk you out of building one. Keeping a growth team in sync with the rest of the company is hard. Your funnels will get out of whack with the direction the rest of the company is going. For that year, the metrics look amazing. How I define “growth”. Conversions are up.
Berkonomics
SEPTEMBER 25, 2014
What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?
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