Startup Professionals Musings

FEBRUARY 17, 2018

Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.

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Forecast Stock Options Technical Review Metrics 161

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. Track the right metrics for performance.

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Customer Viral Audience Campaign 102

Startup Professionals Musings

SEPTEMBER 9, 2015

Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Finding win-win deals is a manageable risk, versus a battle with one winner.

Forecast 120

Forecast Startup Stock Options Technical Review 120

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. You still have to get the first customers, and most of the rest, yourself. Does this contradict the rest of this page? Priority depends on your goals (e.g.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

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Channel Metrics Algorithm Video 129

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Well-tuned metrics are an absolute must. A story of an app from nowhere to near dominance. Fourth: measurement.

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Viral Product Channel Audience 62

Up and Running

JANUARY 14, 2022

The rest of this guide will focus on the nuts and bolts of how we were able to compete directly with brands that have more of everything than we do. This metric let us know the potential traffic available in our niche – excluding brand searches. This is a subjective metric but still important. Domain authority. Content quality.

SEO 104

SEO Software Review Search Acquisition 104

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It is related to business model.

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Customer Development Web Developer Customer 227

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

MAY 29, 2019

For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. Briggs narrows the long list down to one key metric: watch time.

Channel 106

Channel Video Audience Software Review 106

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. The rest that makes up a company is called its business model. What is some of the critical metrics that matter? That means you need metrics that prove you have it. Number of customers?

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Cofounder Seed Stage Valuation Metrics 431

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. Three characteristics help identify the most valuable cohorts: Average order value (AOV).

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 10, 2019

In the rest of this post, I’m going to try to talk you out of building one. Keeping a growth team in sync with the rest of the company is hard. Your funnels will get out of whack with the direction the rest of the company is going. For that year, the metrics look amazing. Just remember that true virality is really rare.

Conversion 133

Conversion Technical Review Channel Engineer 133

Both Sides of the Table

MAY 23, 2012

They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly. Look at the rapid adoption of Groupon, LivingSocial or Instagram as proof of how rapidly businesses can grow through viral means.

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Venture Capital Technical Review LP Mobile 347

mashable.com

JULY 10, 2012

The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. If you wish to have the player instantiated only after the rest of the HTML is processed and the page load is complete, remove the line. -->. viral video. viral videos. Remarketing.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Cracking the Code

MARCH 24, 2015

Successful on your platform but not sticking to guidelines, can also affect the rest of your customers - you need to help developers become more successful - can you outsource support in an authentic way?

API 48

API Fractional CTO CTO Hire San Francisco 48

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page.

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Analytics Video Matching Conversion 134

reidhoffman.org

NOVEMBER 12, 2013

Then, spend the rest of the pitch backing up those claims and increasing investors’ confidence in your investment thesis. We are the leader in the professional domain with viral growth. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

The Startup Magazine

JUNE 5, 2018

Walling Off Your LinkedIn Presence from the Rest of Your Online Domain. Ignoring (or Failing to Track) Engagement Metrics. These days, effective marketing turns on exhaustive, metrics-driven analysis. You’ll never go viral if you stick to safe, hidebound content. LinkedIn isn’t sui generis. Overweighting Generic Content.

Marketing 112

Marketing Social Media Metrics Viral 112

Startup Lessons Learned

OCTOBER 11, 2009

Every experiment has to be evaluated based on a single standard report of 5-10 (no more) key metrics. Any team that creates an experiment must monitor the metrics and customer reactions (support calls, forum threads, etc) while the experiment is in-progress, and abort if something catastrophic happens. It promotes rapid iteration.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page.

Analytics 98

Analytics Software Review Conversion Video 98

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Finding your One Metric That Matters But it's not enough just to know "normal". It's also vital to know what the most important metric is to your business right now.

Analytics 167

Analytics Lean Metrics Churn Rate 167

crowdSPRING Blog

JULY 17, 2015

7 Ways Great Leaders Think Differently Than the Rest of U [link] crowdspring.co/1fkoBvL Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 Is Your Business Suffering From FOMO? link] crowdspring.co/1KPmlrR 1KPmlrR .

Small Business 48

Small Business Design Social Media Cuba 48

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48

Agile VC

MAY 26, 2011

The rest, as they say, is history. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. We’ve had a supportive board and encouraging metrics and a helpful climate for our community news notion (now 51 sites in 3 states).

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

DECEMBER 7, 2010

Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments.

Wiki 315

Wiki Lean Management Business Model 315

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. Time to focus on rest of the process. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. All the rest is noise. If you are down on someone, the rest of your team will already know. ?. Always has been.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

MAY 27, 2020

51:36) Scientific background on niclosamide, what we know about how it works to stop viral replication. (52:48) Because, I think, I wonder to what extent COVID-19 is, like how 9/11 changed travel for everyone for the rest of their lives, I wonder if this just changes how we interact or how we go about the rest of our lives.

United States 68

United States Europe Ratchet Technical Review 68

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Put the consumer experience and brand above stale marketing metrics. Used a quantitative approach to drive an emotional response.

Campaign 134

Campaign Marketing Design Differentiation 134

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Know what the success metrics are for the launch. The rest can believe what they want. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Reid Hoffman

JANUARY 19, 2021

Generally speaking, healthy boards have exposure to the rest of the management team as well, but interact in ways that do not undermine the CEO. My initial theory was that my value came from being a consumer internet expert with special expertise in virality, since I was one who invented some key viral marketing practices.

Startup 36

Startup Cofounder Advertising Hiring 36