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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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5 Strategies To Capitalize On Hard Times In Business

Startup Professionals Musings

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. Similarly, it should be a wake-up call for the rest of us, or we will be overrun by young entrepreneurs with their burning desire to control their own destinies.

Viral 232
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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

Within Asia, Southeast Asia has one of the largest number of BlackBerry developers who are actively creating content and applications for the region as well as the rest of the world. The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB.

Developer 207
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5 Key Recovery Strategies Counter Economic Downturns

Startup Professionals Musings

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. Similarly, it should be a wake-up call for the rest of us, or we will be overrun by young entrepreneurs with their burning desire to control their own destinies.

Viral 430
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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. You still have to get the first customers, and most of the rest, yourself. Does this contradict the rest of this page? Sometimes that’s airtight product/market it.

Restful 202
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Six ways to make your site-app-product go viral.

Berkonomics

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? A story of an app from nowhere to near dominance. How has this happened, and are there lessons for us in this?

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Lighting the match – going viral

Berkonomics

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

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